Global B2B Marketing Lead — Tech Growth

WorldLink US; Frisco (TX); On-site; USD 95,000 - 135,000; Full time

Job summary

WorldLink is seeking a Marketing Lead (Sales) who is passionate about digital marketing and content creation. You will drive and execute the sales marketing and brand strategy for global campaigns, supporting the sales team with key campaigns and digital initiatives.

The role requires 5-7 years in marketing, at least 2 years in B2B marketing, and a bachelor’s degree. A tech background and experience with marketing automation and CRM tools are preferred.

Qualifications

• 5-7 years of experience in a Marketing related field.
• Minimum of 2 years of B2B Marketing related experience.
• Bachelor’s Degree in Business, Marketing, or related field preferred.

Responsibilities

• Lead development and execution of sales marketing and brand strategy for global campaigns.
• Support sales team with campaigns and digital marketing initiatives.
• Develop and monitor a brand strategy across WorldLink entities and ensure consistent messaging.
• Create and manage promotional collateral and marketing materials.
• Oversee website content, user experience, and analytics to improve performance.
• Conduct market research and analyze competitors to inform positioning.

Skills

B2B Marketing

Digital Marketing

Marketing Automation

Content Creation

Team Leadership

Education

Bachelor's degree in Business/Marketing

Tools

Marketing Automation Platforms

Salesforce CRM

Job description

WorldLink is seeking a Marketing Lead (Sales) who is passionate about digital marketing and content creation. You will drive and execute the sales marketing and brand strategy for global campaigns, supporting the sales team with key campaigns and digital initiatives.

The role requires 5-7 years in marketing, at least 2 years in B2B marketing, and a bachelor’s degree. A tech background and experience with marketing automation and CRM tools are preferred.