Global ASO Growth Lead for Entertainment Apps

Inkitt; United States; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

401k plan

Health benefits (medical, dental, and視

Professional coaching

Team-building events

Unlimited access to Galatea & CandyJar

Self-development budget

Charity donation at 1 year

Free lunch in office

Gym access for Berlin employees

Dog friendly offices

Job summary

Inkitt is seeking a data-driven ASO growth lead to own the ASO roadmap for Inkitt, Galatea, CandyJar, and Ironblood across iOS and Android. You will run structured experiments on creative and metadata to improve conversion, rankings, and ratings while guiding localization and store-journey optimization for diverse markets.

You will partner with Product, UA, Creative, and Data teams to scale successful strategies, manage Custom Product Pages, and drive editorial feature opportunities through

Qualifications

• Experience driving ASO for B2C apps with substantial install volume.
• Proven ability to improve conversion, rankings and ratings via experiments.
• Experience with localization QA and multi-language copywriting.
• Strong analytics, hypothesis writing, and cross-team coordination.

Responsibilities

• Own ASO strategy and roadmap across Inkitt brands, iOS and Android.
• Run structured experiments on creative, metadata, and store journeys to grow conversion, keyword rankings, and category rank.
• Improve screenshots, preview videos, icons, and copy for market relevance and conversion.
• Build Custom Product Pages and Custom Store Listings for different intents and audiences.
• Collaborate with Product, UA, Creative, and Data teams to share insights and scale wins.
• Lead localization and geo-segmented testing so each app feels native in every region.
• Own ASO reporting and translate numbers into clear team priorities for leadership.

Skills

ASO strategy

Mobile growth

Localization

A/B testing

Keyword research

Store optimization

Editorial relations

Cross-functional collaboration

Data-driven

Tools

Adjust

AppsFlyer

SKAN

Job description

Inkitt is seeking a data-driven ASO growth lead to own the ASO roadmap for Inkitt, Galatea, CandyJar, and Ironblood across iOS and Android. You will run structured experiments on creative and metadata to improve conversion, rankings, and ratings while guiding localization and store-journey optimization for diverse markets.

You will partner with Product, UA, Creative, and Data teams to scale successful strategies, manage Custom Product Pages, and drive editorial feature opportunities through