ASO Growth Lead — AI-Powered Publishing Platform

Remote; San Francisco (CA); Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401k plan

Team-building events

Free lunch in office daily

Unlimited access to Galatea and CandyJ

Job summary

Inkitt, a data-driven entertainment platform, is seeking an ASO / Mobile Growth lead to own the ASO roadmap for Inkitt and its apps. You will run structured experiments on creative and metadata, optimize store pages, and drive localization for global markets.

Collaborate across Product, UA, and Data to turn insights into scalable processes. This role requires 4–6 years of ASO or mobile growth experience, strong partner management, and a proven ability to improve ratings, conversions, and keyword

Qualifications

• 4-6 years in ASO or mobile growth, ideally at B2C apps with meaningful install volume
• Track record of improving store conversion and keyword rankings through structured experiments
• Hands-on experience briefing, specing, and measuring store creative: screenshots, icons, videos

Responsibilities

• Own the ASO strategy and roadmap for Inkitt and its apps on iOS and Android, setting priorities and testing cadence
• Run structured experiments on creative, metadata, and store journeys to improve conversion and rankings
• Improve screenshots, videos, icons, and copy for global markets
• Build Custom Product Pages and Custom Store Listings for different intents and audiences
• Collaborate with Product to improve ratings and pitch editorial teams for featuring
• Lead localization and geo-segmented testing for native-feeling apps across regions
• Partner with UA, Creative, Product, and Data to turn insights into repeatable processes
• Own ASO reporting and translate numbers into team priorities

Skills

ASO strategy

mobile growth

keyword rankings

store conversion

localization testing

data-driven

Tools

Adjust

AppsFlyer

SKAN

Job description

Inkitt, a data-driven entertainment platform, is seeking an ASO / Mobile Growth lead to own the ASO roadmap for Inkitt and its apps. You will run structured experiments on creative and metadata, optimize store pages, and drive localization for global markets.

Collaborate across Product, UA, and Data to turn insights into scalable processes. This role requires 4–6 years of ASO or mobile growth experience, strong partner management, and a proven ability to improve ratings, conversions, and keyword