ASO Manager

Inkitt; Oregon; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

401k plan

Health benefits (medical, dental, vis

Professional coaching

Team-building events

Unlimited access to Galatea/CandyJarTV

Self-development books budget

Charity donation at 1 year

Free lunch in office

Dog-friendly offices

Job summary

Inkitt is seeking an experienced ASO/Mobile Growth Lead to own the store optimization strategy for Inkitt, Galatea, CandyJar, and Ironblood on iOS and Android.

You will run structured experiments on creative and metadata, improve store assets, and build pages for different locales to maximize conversions and rankings. The role emphasizes cross‑functional collaboration and data‑driven decision making.

Qualifications

• 4–6 years in ASO or mobile growth for consumer apps.
• Track record improving store conversions, keyword rankings and ratings via experiments.
• Hands-on briefing, specing, and measuring store creative assets.
• Deep keyword research and metadata experience with measurable impact.
• Experience building routing traffic to Custom Product Pages and Custom Store Listings with clean tracking.
• Experience improving review prompts and responding at scale.
• Experience securing store features via editorial relationships and strong assets.
• Global ASO experience: localization workflows, market prioritization, and locale testing.
• Strong copywriting in multiple languages and awareness of locale constraints.
• A/B testing literacy with crisp hypotheses and spreadsheets.
• Familiarity with mobile measurement partners and SKAN, plus pricing tests.

Responsibilities

• Own ASO strategy and roadmap for Inkitt and its apps across markets.
• Run structured experiments on creative, metadata, and store journeys to improve conversions and rankings.
• Improve screenshots, icons, videos, and copy for local markets.
• Build Custom Product Pages and Custom Store Listings for different audiences.
• Collaborate with Product to improve ratings and coordinate editorial featuring pitches.
• Lead localization and geo-segmented testing to feel native in every region.
• Partner with UA, Creative, Product, and Data to share insights and scale best practices.
• Own ASO reporting and translate data into team priorities.

Skills

ASO / mobile growth

Store conversion optimization

Keyword research

Metadata optimization

Custom Product Pages

Custom Store Listings

Editorial outreach

Localization & translation QA

Multi-language copywriting

A/B testing & hypotheses

MMPs (Adjust, AppsFlyer) & SKAN

Pricing / subscription messaging

Basic video & design iteration

Cross-functional communication

Tools

Adjust

AppsFlyer

Job description

Inkitt is building the Operating System for Storytellers, standing at the forefront of technology and entertainment.

Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 7 days and selling directly to consumers through its Inkitt Galatea app. Bestsellers are then translated onto the screen through Inkitt CandyJar, the #1 US-based microdrama platform with billions of episodes streamed to date, and Inkitt Ironblood, the world's first streaming app for superhero, sci-fi and action stories. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into Ironblood, the first AI Native streaming platform for action and adventure, is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

NOTE:

This role is will be working East Coast US working hours

What You'll Do:

• Own the ASO strategy and roadmap for Inkitt, Galatea, CandyJar and Ironblood on iOS and Android, and set priorities and testing cadence for each market
• Run structured experiments on creative, metadata, and store journeys to grow conversion, keyword rankings, and category rank
• Improve screenshots, preview videos, icons, and copy so each listing is relevant and converts in every market
• Build Custom Product Pages and Custom Store Listings for different intents and audiences
• Work with Product to improve ratings and review health, and pitch Apple and Google editorial teams for featuring
• Lead localization and geo-segmented testing so each app feels native in every region
• Partner with User Acquisition, Creative, Product, and Data to share paid and organic insights and turn wins into repeatable processes
• Own ASO reporting and turn the numbers into clear priorities for the team and leadership

What You'll Bring:

• 4-6 years in ASO or mobile growth, ideally at B2C apps with meaningful install volume
• A track record of improving store conversion, keyword rankings, and average rating through structured experiments
• Hands‑on experience briefing, specing, and measuring store creative: screenshots, icons, preview videos, and feature graphics
• Deep keyword research and metadata experience, including how you measure impact and how often you iterate
• Experience building and routing traffic to Custom Product Pages and Custom Store Listings with clean tracking
• Experience improving review prompts and running review replies at scale
• Experience winning store features through editorial relationships and strong promotional assets
• Global ASO experience: localization workflows (including translation QA), market prioritization, geo‑specific messaging, and per‑locale testing and rollout
• Multi‑language copywriting skills and familiarity with locale constraints, such as German and French text length
• Comfort with spreadsheets, A/B testing frameworks, and writing crisp hypotheses
• Familiarity with MMPs (Adjust, AppsFlyer) and SKAN
• Experience with subscription funnels and pricing or plan messaging tests
• Basic video and design skills to iterate on assets quickly
• Clear communication and project management across teams and time zones

Who We Are Looking For:

• Autonomous
• Bring solutions instead of problems
• Data driven
• Quick to action
• A high‑functioning workaholic
• Looking for exponential career growth
• Have lots of fun building a generational AI x Entertainment company

What We'll Offer:

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team‑building events, including our annual company wide trip
• Unlimited access to our Galatea app and CandyJarTV app
• Unlimited budget for self‑development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog friendly offices

$60,000 - $90,000 a yearSalary offers are determined based on the candidate’s experience, skills, and alignment with the requirements of the role, as well as internal equity and market benchmarks

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.