ASO Manager

Remote; San Francisco (CA); Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401k plan

Team-building events

Free lunch in office daily

Unlimited access to Galatea and CandyJ

Job summary

Inkitt, a data-driven entertainment platform, is seeking an ASO / Mobile Growth lead to own the ASO roadmap for Inkitt and its apps. You will run structured experiments on creative and metadata, optimize store pages, and drive localization for global markets.

Collaborate across Product, UA, and Data to turn insights into scalable processes. This role requires 4–6 years of ASO or mobile growth experience, strong partner management, and a proven ability to improve ratings, conversions, and keyword

Qualifications

• 4-6 years in ASO or mobile growth, ideally at B2C apps with meaningful install volume
• Track record of improving store conversion and keyword rankings through structured experiments
• Hands-on experience briefing, specing, and measuring store creative: screenshots, icons, videos

Responsibilities

• Own the ASO strategy and roadmap for Inkitt and its apps on iOS and Android, setting priorities and testing cadence
• Run structured experiments on creative, metadata, and store journeys to improve conversion and rankings
• Improve screenshots, videos, icons, and copy for global markets
• Build Custom Product Pages and Custom Store Listings for different intents and audiences
• Collaborate with Product to improve ratings and pitch editorial teams for featuring
• Lead localization and geo-segmented testing for native-feeling apps across regions
• Partner with UA, Creative, Product, and Data to turn insights into repeatable processes
• Own ASO reporting and translate numbers into team priorities

Skills

ASO strategy

mobile growth

keyword rankings

store conversion

localization testing

data-driven

Tools

Adjust

AppsFlyer

SKAN

Job description

Inkitt is building the Operating System for Storytellers, standing at the forefront of technology and entertainment.

Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 7 days and selling directly to consumers through its Inkitt Galatea app. Bestsellers are then translated onto the screen through Inkitt CandyJar, the #1 US-based microdrama platform with billions of episodes streamed to date, and Inkitt Ironblood, the world's first streaming app for superhero, sci-fi and action stories.

Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers.

Backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into Ironblood, the first AI Native streaming platform for action and adventure, is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

NOTE: This role is will be working East Coast US working hours

What You'll Do:

• Own the ASO strategy and roadmap for Inkitt, Galatea, CandyJar and Ironblood on iOS and Android, and set priorities and testing cadence for each market
• Run structured experiments on creative, metadata, and store journeys to grow conversion, keyword rankings, and category rank
• Improve screenshots, preview videos, icons, and copy so each listing is relevant and converts in every market
• Build Custom Product Pages and Custom Store Listings for different intents and audiences
• Work with Product to improve ratings and review health, and pitch Apple and Google editorial teams for featuring
• Lead localization and geo-segmented testing so each app feels native in every region
• Partner with User Acquisition, Creative, Product, and Data to share paid and organic insights and turn wins into repeatable processes
• Own ASO reporting and turn the numbers into clear priorities for the team and leadership

What You'll Bring:

• 4-6 years in ASO or mobile growth, ideally at B2C apps with meaningful install volume
• A track record of improving store conversion, keyword rankings, and average rating through structured experiments
• Hands-on experience briefing, specing, and measuring store creative: screenshots, icons, preview videos, and feature graphics
• Deep keyword research and metadata experience, including how you measure impact and how often you iterate
• Experience building and routing traffic to Custom Product Pages and Custom Store Listings with clean tracking
• Experience improving review prompts and running review replies at scale
• Experience winning store features through editorial relationships and strong promotional assets
• Global ASO experience: localization workflows (including translation QA), market prioritization, geo-specific messaging, and per-locale testing and rollout
• Multi-language copywriting skills and familiarity with locale constraints, such as German and French text length
• Comfort with spreadsheets, A/B testing frameworks, and writing crisp hypotheses
• Familiarity with MMPs (Adjust, AppsFlyer) and SKAN
• Experience with subscription funnels and pricing or plan messaging tests
• Basic video and design skills to iterate on assets quickly
• Clear communication and project management across teams and time zones

Who We Are Looking For:

• Autonomous
• Bring solutions instead of problems
• Data driven
• Quick to action
• A high-functioning workaholic
• Looking for exponential career growth
• Have lots of fun building a generational AI x Entertainment company

What We'll Offer:

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team-building events, including our annual company wide trip
• Unlimited access to our Galatea app and CandyJarTV app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog friendly offices

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.