ASO Growth Lead for Global Story Apps

Inkitt; Oregon; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

401k plan

Health benefits (medical, dental, vis

Professional coaching

Team-building events

Unlimited access to Galatea/CandyJarTV

Self-development books budget

Charity donation at 1 year

Free lunch in office

Dog-friendly offices

Job summary

Inkitt is seeking an experienced ASO/Mobile Growth Lead to own the store optimization strategy for Inkitt, Galatea, CandyJar, and Ironblood on iOS and Android.

You will run structured experiments on creative and metadata, improve store assets, and build pages for different locales to maximize conversions and rankings. The role emphasizes cross‑functional collaboration and data‑driven decision making.

Qualifications

• 4–6 years in ASO or mobile growth for consumer apps.
• Track record improving store conversions, keyword rankings and ratings via experiments.
• Hands-on briefing, specing, and measuring store creative assets.
• Deep keyword research and metadata experience with measurable impact.
• Experience building routing traffic to Custom Product Pages and Custom Store Listings with clean tracking.
• Experience improving review prompts and responding at scale.
• Experience securing store features via editorial relationships and strong assets.
• Global ASO experience: localization workflows, market prioritization, and locale testing.
• Strong copywriting in multiple languages and awareness of locale constraints.
• A/B testing literacy with crisp hypotheses and spreadsheets.
• Familiarity with mobile measurement partners and SKAN, plus pricing tests.

Responsibilities

• Own ASO strategy and roadmap for Inkitt and its apps across markets.
• Run structured experiments on creative, metadata, and store journeys to improve conversions and rankings.
• Improve screenshots, icons, videos, and copy for local markets.
• Build Custom Product Pages and Custom Store Listings for different audiences.
• Collaborate with Product to improve ratings and coordinate editorial featuring pitches.
• Lead localization and geo-segmented testing to feel native in every region.
• Partner with UA, Creative, Product, and Data to share insights and scale best practices.
• Own ASO reporting and translate data into team priorities.

Skills

ASO / mobile growth

Store conversion optimization

Keyword research

Metadata optimization

Custom Product Pages

Custom Store Listings

Editorial outreach

Localization & translation QA

Multi-language copywriting

A/B testing & hypotheses

MMPs (Adjust, AppsFlyer) & SKAN

Pricing / subscription messaging

Basic video & design iteration

Cross-functional communication

Tools

Adjust

AppsFlyer

Job description

Inkitt is seeking an experienced ASO/Mobile Growth Lead to own the store optimization strategy for Inkitt, Galatea, CandyJar, and Ironblood on iOS and Android.

You will run structured experiments on creative and metadata, improve store assets, and build pages for different locales to maximize conversions and rankings. The role emphasizes cross‑functional collaboration and data‑driven decision making.