Global Affiliate Strategy Lead—AI/GEO Content & Growth

Adobe; San Francisco (CA); On-site; USD 112,000 - 215,000; Full time

Job summary

Adobe is seeking a senior leader to own the global affiliate program strategy, planning, and coordination. You will scale affiliate initiatives within full-funnel media, partnering with global marketing teams to shape GEO-aware, AI-enhanced content and partnerships.

Reporting to the demand creation paid media lead in AMER, you will translate promotions into editorial briefs, oversee agencies, and drive measurement and attribution.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 8+ years in brand and performance media strategy; 4+ years in affiliate marketing.
• Hands-on experience with affiliate networks such as Partnerize or PepperJam.

Responsibilities

• Lead strategy, planning, and coordination of Adobe's global affiliate program.
• Build and scale affiliate programs within full-funnel, integrated media strategies.
• Collaborate with Adobe's marketing teams worldwide on GEO and AI-related initiatives.
• Oversee agency relationships, communications, content velocity, and performance measurement.
• Translate launches and promotions into editorial content briefs and opportunities for program growth.
• Drive affiliate attribution and measurement improvements across channels.

Skills

Brand & performance media strategy

Affiliate marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Partnerize

PepperJam

Job description

Adobe is seeking a senior leader to own the global affiliate program strategy, planning, and coordination. You will scale affiliate initiatives within full-funnel media, partnering with global marketing teams to shape GEO-aware, AI-enhanced content and partnerships.

Reporting to the demand creation paid media lead in AMER, you will translate promotions into editorial briefs, oversee agencies, and drive measurement and attribution.