Global Paid Media Strategy Lead (AI-Driven Campaigns)

Amazon; New York (NY); On-site; USD 138,000 - 187,000; Full time

Job summary

Amazon is seeking a Paid Media Marketing Manager to lead strategic and hands-on paid media initiatives within the Ads Marketing organization. The role spans global campaigns, optimizing spend, and driving visibility through AI-powered discovery to achieve business objectives.

You will own paid media planning, execution, and operations, collaborating with cross-functional teams, agencies, and internal stakeholders to scale programs and measure impact.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience communicating results to senior leadership.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience using Microsoft Excel to manipulate and analyze data.

Responsibilities

• Define and execute the paid media strategy for Amazon Ads marketing objectives.
• Partner with Amazon Ads marketing teams as a paid media subject matter expert, aligning business goals with planning and execution.
• Manage and drive a learning agenda and measurement approach.
• Maintain a complete planning schedule, and make it constantly visible to leadership and stakeholders.
• Develop KPIs and uncover channel insights to benchmark expectations and goals and inform ongoing optmization and investment decisions.
• Build reporting to analyze campaign performance and downstream business impact and optimize against key performance metrics. Present findings to business leaders.
• Serve as the primary liaison between our media agency and internal stakeholders, translating business objectives and brief inputs into actionable media plans and ensuring agency deliverables meet strategic and executional standards.
• Keep a pulse on current paid media trends to identify new opportunities for our paid campaigns.

Skills

Marketing experience

Data-driven decisions

Excel

Tableau

Communicating results

Cross-functional programs

Tools

Excel

Tableau

Job description

Amazon is seeking a Paid Media Marketing Manager to lead strategic and hands-on paid media initiatives within the Ads Marketing organization. The role spans global campaigns, optimizing spend, and driving visibility through AI-powered discovery to achieve business objectives.

You will own paid media planning, execution, and operations, collaborating with cross-functional teams, agencies, and internal stakeholders to scale programs and measure impact.