Global Affiliate Strategy Lead

Adobe Inc.; San Francisco (CA); On-site; USD 149,000 - 215,000; Full time

Job summary

Adobe Inc. in San Francisco seeks a leader to scale its global affiliate program within integrated media strategies. You will shape GEO and AI-related content and performance across channels.

You will build cross-functional collaboration with marketing teams worldwide, oversee agency relationships, and translate promotions into compelling editorial content. Strong communication and data-driven optimization are essential.

Qualifications

• 8+ years in brand and performance media strategy.
• 4+ years in affiliate marketing or partner program management with Partnerize or PepperJam.
• Build and manage complex, multi-channel programs end-to-end.
• Strong written and verbal communication for leadership updates.
• Understand affiliate tracking: last-touch, click-less, view-through.
• Familiar with GEO, AI citation tracking and editorial content in LLM contexts.

Responsibilities

• Own agency oversight, financial planning, partner communications, content velocity, and performance measurement.
• Represent affiliate in Adobe's cross-functional AI Search operating model.
• Partner with GEO analytics teams to measure citation visibility by LLM platform.
• Identify growth opportunities for the affiliate practice and program expansion.
• Translate promotions and AI topic priorities into editorial content briefs.
• Drive affiliate technical workstreams including new attribution opportunities.

Skills

Affiliate marketing

Multi-channel programs

Partnerize

PepperJam

AI search

Communication

Attribution

GEO familiarity

Education

Bachelor's degree in Marketing, Communications, Business

Job description

Adobe Inc. in San Francisco seeks a leader to scale its global affiliate program within integrated media strategies. You will shape GEO and AI-related content and performance across channels.

You will build cross-functional collaboration with marketing teams worldwide, oversee agency relationships, and translate promotions into compelling editorial content. Strong communication and data-driven optimization are essential.