Generative SEO & GEO Lead

Palo Alto Networks, Inc.; Santa Clara (CA); On-site; USD 126,000 - 204,000; Full time

Job summary

Palo Alto Networks is seeking a GEO Manager to advance our strategy across traditional search, GEO optimization, and AI agents. You will drive scalable improvements in search visibility, AI representation, and organic growth across a complex enterprise site.

Reporting to the Director of Search and GEO, the role combines technical and analytical prowess with deep knowledge of how search engines and AI systems discover and interpret content.

Qualifications

• 8–10 years GEO/SEO experience in B2B/SaaS/tech environments.

Responsibilities

• Lead technical audits and optimization of crawlability, indexation, JS rendering, Core Web Vitals, structured data, site architecture, and internal linking across a complex enterprise website.
• Optimize accessibility and content discoverability for traditional search engines, AI answer engines, and emerging autonomous agents.
• Improve how search engines and LLMs understand Palo Alto Networks, its products, and services via structured data and semantic relationships.
• Use performance data to identify opportunities, measure AI visibility and tie GEO to traffic, pipeline and revenue.
• Partner with engineering/IT to diagnose issues and implement scalable SEO/GEO improvements.
• Collaborate with content, product marketing, and Unit 42 teams to align content with search intent and AI discovery.

Skills

GEO/SEO experience

Technical SEO

LLMs knowledge

Content strategy alignment

Communication skills

Education

BS/BA in Marketing, Data Science, CS, or equivalent

Tools

Semrush

Ahrefs

Conductor

Google Search Console

Screaming Frog

Adobe Analytics

Job description

Palo Alto Networks is seeking a GEO Manager to advance our strategy across traditional search, GEO optimization, and AI agents. You will drive scalable improvements in search visibility, AI representation, and organic growth across a complex enterprise site.

Reporting to the Director of Search and GEO, the role combines technical and analytical prowess with deep knowledge of how search engines and AI systems discover and interpret content.