Search Engine Optimization (SEO) Manager

Palo Alto Networks, Inc.; Santa Clara (CA); On-site; USD 119,000 - 193,500; Full time

Job summary

Palo Alto Networks, Inc. is seeking an SEO Manager to lead the evolution of its search strategy, focusing on AI native Generative Engine Optimization. This role requires collaboration with content creators, product marketing, and web engineering to enhance search visibility and drive organic traffic.

The ideal candidate will have 6+ years of SEO experience, a strong understanding of GEO, and technical expertise in managing Schema markup and analytics tools like Semrush and Google Search Console.

Qualifications

• 6+ years of dedicated SEO experience, preferably in B2B, SaaS, or tech.
• Strong understanding of Generative Engine Optimization (GEO).
• Expertise in technical SEO elements like Schema markup and XML sitemaps.
• Ability to translate complex search data into actionable insights.

Responsibilities

• Execute end-to-end search optimization program.
• Implement optimization strategies for AI citations and overviews.
• Conduct keyword research and partner with content teams.
• Monitor and improve Core Web Vitals and indexing.
• Track and analyze performance metrics.
• Act as SEO consultant for Product Marketing teams.
• Assist in migration of acquired web properties.

Skills

SEO experience

GEO knowledge

Technical SEO

Tool Proficiency

Pipeline & Lead Gen Focus

Communication Skills

Education

BS/BA in Marketing, Data Science, Computer Science

Tools

Semrush

Ahrefs

Conductor

Google Search Console

Screaming Frog

Adobe Analytics

Job description

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real‑world problems with cutting‑edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real‑world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real‑time problem‑solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

Join the team responsible for establishing Palo Alto Networks as the undisputed digital authority in the age of AI. We are looking for an SEO Manager to execute the day to day evolution of our search strategy from traditional keyword centric SEO to AI native Generative Engine Optimization (GEO). Reporting to the Director of Search and GEO, you will be the tactical engine driving our visibility across traditional search engines and emerging LLM based answer engines. You will work directly with content creators, product marketing, and web engineering teams to optimize our content ecosystem, ensuring maximum visibility, rankings, and AI citations.

Key Responsibilities

• SEO/GEO Execution: Execute the end to end search optimization program, blending traditional technical SEO with modern GEO tactics to drive organic traffic, pipeline, and brand equity.
• AI Overview & Citation Optimization: Implement hands‑on optimization strategies (such as answer first formatting and semantic reinforcement) to secure inclusions in Google AI Overviews and citations across ChatGPT, Perplexity, and Gemini.
• Content & Keyword Strategy: Conduct deep keyword research, entity mapping, and intent analysis. Partner with content teams and Unit 42 research to build dense topic hubs and optimize the Awareness architecture for both users and LLM crawlers.
• Technical SEO Management: Monitor and improve sitewide crawl efficiency, Core Web Vitals, and indexing. Manage the implementation of structured data (JSON LD) and emerging AI crawling protocols like llms.txt and .md plain text files.
• Analytics & Reporting: Track, analyze, and report on traditional organic performance (clicks, rankings, impressions) alongside next‑gen metrics like Share of Voice, citation triggers, and AI referral traffic.
• Cross‑Functional Collaboration: Serve as the go to SEO consultant for Product Marketing teams providing actionable optimization briefs, training writers on GEO best practices, and utilizing AI tools to scale content production.
• M&A Support Execution: Assist in the hands on migration of acquired web properties, executing redirect maps, auditing incoming technical setups, and preserving historical search authority.

Qualifications

• Experience: 6+ years of dedicated SEO experience, preferably within a complex B2B, SaaS, or tech environment.
• Emerging Search Knowledge: Strong foundational understanding of Generative Engine Optimization (GEO) and how LLMs retrieve, chunk, and cite web content.
• Technical SEO Expertise: Proficiency in handling technical SEO elements including Schema markup, JSON LD, XML sitemaps, and complex site architectures.
• Tool Proficiency: Expert level experience with enterprise SEO and analytics tools such as Semrush, Ahrefs, Conductor, Google Search Console, Screaming Frog, and Adobe Analytics.
• Pipeline & Lead Gen Focus: Proven understanding of how SEO/GEO intersects with Paid Search (SEM), and a track record of optimizing the organic funnel to drive conversions and pipeline.
• Cybersecurity Interest/Knowledge: Previous experience in cybersecurity is a major plus; ability to quickly grasp complex technical threats and translate them into search opportunities is highly desired.
• Communication Skills: Strong ability to translate complex search data into actionable insights for content writers, designers, and engineering teams.
• Education: BS/BA in Marketing, Data Science, Computer Science, or equivalent practical experience.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non‑sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

$119,000.00 - $193,500.00/yr

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status‑quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.