SEO & GEO Lead for AI-Driven Cybersecurity Growth

Palo Alto Networks, Inc.; Santa Clara (CA); On-site; USD 119,000 - 193,500; Full time

Job summary

Palo Alto Networks, Inc. is seeking an SEO Manager to lead the evolution of its search strategy, focusing on AI native Generative Engine Optimization. This role requires collaboration with content creators, product marketing, and web engineering to enhance search visibility and drive organic traffic.

The ideal candidate will have 6+ years of SEO experience, a strong understanding of GEO, and technical expertise in managing Schema markup and analytics tools like Semrush and Google Search Console.

Qualifications

• 6+ years of dedicated SEO experience, preferably in B2B, SaaS, or tech.
• Strong understanding of Generative Engine Optimization (GEO).
• Expertise in technical SEO elements like Schema markup and XML sitemaps.
• Ability to translate complex search data into actionable insights.

Responsibilities

• Execute end-to-end search optimization program.
• Implement optimization strategies for AI citations and overviews.
• Conduct keyword research and partner with content teams.
• Monitor and improve Core Web Vitals and indexing.
• Track and analyze performance metrics.
• Act as SEO consultant for Product Marketing teams.
• Assist in migration of acquired web properties.

Skills

SEO experience

GEO knowledge

Technical SEO

Tool Proficiency

Pipeline & Lead Gen Focus

Communication Skills

Education

BS/BA in Marketing, Data Science, Computer Science

Tools

Semrush

Ahrefs

Conductor

Google Search Console

Screaming Frog

Adobe Analytics

Job description

Palo Alto Networks, Inc. is seeking an SEO Manager to lead the evolution of its search strategy, focusing on AI native Generative Engine Optimization. This role requires collaboration with content creators, product marketing, and web engineering to enhance search visibility and drive organic traffic.

The ideal candidate will have 6+ years of SEO experience, a strong understanding of GEO, and technical expertise in managing Schema markup and analytics tools like Semrush and Google Search Console.