Generative Engine Optimization (GEO) Manager

Palo Alto Networks, Inc.; Santa Clara (CA); On-site; USD 126,000 - 204,000; Full time

Job summary

Palo Alto Networks is seeking a GEO Manager to advance our strategy across traditional search, GEO optimization, and AI agents. You will drive scalable improvements in search visibility, AI representation, and organic growth across a complex enterprise site.

Reporting to the Director of Search and GEO, the role combines technical and analytical prowess with deep knowledge of how search engines and AI systems discover and interpret content.

Qualifications

• 8–10 years GEO/SEO experience in B2B/SaaS/tech environments.

Responsibilities

• Lead technical audits and optimization of crawlability, indexation, JS rendering, Core Web Vitals, structured data, site architecture, and internal linking across a complex enterprise website.
• Optimize accessibility and content discoverability for traditional search engines, AI answer engines, and emerging autonomous agents.
• Improve how search engines and LLMs understand Palo Alto Networks, its products, and services via structured data and semantic relationships.
• Use performance data to identify opportunities, measure AI visibility and tie GEO to traffic, pipeline and revenue.
• Partner with engineering/IT to diagnose issues and implement scalable SEO/GEO improvements.
• Collaborate with content, product marketing, and Unit 42 teams to align content with search intent and AI discovery.

Skills

GEO/SEO experience

Technical SEO

LLMs knowledge

Content strategy alignment

Communication skills

Education

BS/BA in Marketing, Data Science, CS, or equivalent

Tools

Semrush

Ahrefs

Conductor

Google Search Console

Screaming Frog

Adobe Analytics

Job description

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

Join the team responsible for establishing Palo Alto Networks as a leading digital authority in the age of AI. We are seeking a technically skilled GEO Manager to advance our strategy across traditional search, Generative Engine Optimization (GEO), and emerging AI agents.

Reporting to the Director of Search and GEO, this role will focus on technical SEO, AI crawler accessibility, GEO optimization, and performance measurement. The ideal candidate combines strong technical and analytical capabilities with an understanding of how search engines and AI systems discover, interpret, and recommend content.

Working closely with engineering, IT, product marketing, and content teams, this individual will drive scalable improvements in search visibility, AI representation, organic growth, and measurable business impact.

Key Responsibilities

• Lead technical audits and optimization of crawlability, indexation, JavaScript rendering, Core Web Vitals, structured data, site architecture, and internal linking across a complex enterprise website.
• Optimize technical accessibility and content discoverability for traditional search engines, AI answer engines, and emerging autonomous agents. Monitor AI crawler behavior and evaluate new machine-readable content approaches.
• Improve how search engines and LLMs understand Palo Alto Networks, its products, and services through structured data, semantic relationships, and content architecture.
• Use search performance data, server logs, and enterprise analytics to identify opportunities, measure AI visibility and citations, and connect SEO/GEO initiatives to traffic, pipeline, and revenue.
• Partner with engineering and IT to diagnose technical issues, implement scalable improvements, and integrate SEO/GEO requirements into web development processes.
• Collaborate with content, product marketing, and Unit 42 teams to align content architecture with search intent, authoritative sources, and AI-driven discovery.

Qualifications

• Experience: 8-10 years of dedicated GEO/SEO experience, preferably within a complex B2B, SaaS, or tech environment.
• Emerging Search Knowledge: Strong foundational understanding of Generative Engine Optimization (GEO) and how LLMs retrieve, "chunk," and cite web content.
• Technical SEO Expertise: Proficiency in handling technical SEO elements including Schema markup, JSON LD, XML sitemaps, and complex site architectures.
• Tool Proficiency: Expert level experience with enterprise SEO and analytics tools such as Semrush, Ahrefs, Conductor, Google Search Console, Screaming Frog, and Adobe Analytics.
• Pipeline & Lead Gen Focus: Proven understanding of how GEO/SEO intersects with Paid Search (SEM), and a track record of optimizing the organic funnel to drive conversions and pipeline.
• Cybersecurity Interest/Knowledge: Previous experience in cybersecurity is a major plus; ability to quickly grasp complex technical threats and translate them into search opportunities is highly desired.
• Communication Skills: Strong ability to translate complex search data into actionable insights for content writers, designers, and engineering teams.
• Education: BS/BA in Marketing, Data Science, Computer Science, or equivalent practical experience.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

$125,800.00 - $203,500.00/yr

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.