demand generation specialist, Hotels

Airbnb; United States; Remote; USD 83.000 - 103.000; Vollzeit

Benefits dieser Stelle

Bonus potential

Employee Travel Credits

Zusammenfassung

Airbnb is seeking a data-driven growth marketer to define and own the EMEA inbound strategy and roadmap, prioritizing channels that drive hotel go-lives and scalable campaigns for independent hotels, boutique chains, and hotel groups.

You will own the funnel from lead capture to MQL handoff with RevOps, design LinkedIn campaigns with regional teams, develop outbound sequences, and partner with Global Marketing to build collateral and nurture flows that address operator pain points.

Qualifikationen

• 8+ years in B2B demand generation or growth marketing.
• Proven inbound programs that generate measurable sales pipeline.
• Hands-on Salesforce and marketing automation (MixMax, Outreach).
• Strong analytical, data-driven, able to own funnel metrics.
• Experience using AI to automate campaigns and content.
• Excellent English written and spoken.

Aufgaben

• Define and own the EMEA inbound strategy and roadmap.
• Build and scale multi-channel inbound programs for hotels.
• Own funnel from lead capture to MQL handoff with RevOps.
• Design LinkedIn campaigns with regional teams.
• Develop outbound sequences to support AE prospecting.
• Partner with Global Marketing on collateral and nurture flows.
• Track pipeline metrics and ROI; optimize accordingly.
• Run co-marketing and referral programs with partners.
• Apply test-and-learn approach; scale successful campaigns.
• Leverage AI to scale campaign creation and content.

Kenntnisse

B2B demand gen

Marketing automation

Salesforce

Analytics

AI for campaigns

Sales alignment

English proficiency

Tools

MixMax

Outreach

Jobbeschreibung

Airbnb is a global platform where hosts offer stays and experiences that help guests connect with communities. Airbnb Hotels helps hotels drive incremental bookings and provides guests with a smooth hotel booking experience.

Задачи:

• Define and own the EMEA inbound strategy and roadmap, prioritizing channels and initiatives that drive hotel go-lives
• Build and scale multi-channel inbound programs targeting independent hotels, boutique chains, and hotel groups globally
• Own the funnel from lead capture to MQL handoff, including lead scoring, routing, and Salesforce CRM hygiene, in collaboration with RevOps
• Design LinkedIn campaigns with regional AE teams to target priority segments and geographies
• Develop outbound-assist sequences to complement AE prospecting
• Partner with Global Marketing to build collateral, landing pages, and nurture flows addressing hotel operator pain points
• Track, report, and optimize pipeline contribution metrics, including MQLs, MQL-to-SQL conversion, cost per lead, and influenced revenue
• Run co-marketing and referral programs with industry partners
• Build campaign business cases, secure stakeholder budgets, and demonstrate ROI
• Apply a test-and-learn approach: launch quickly, measure results, stop ineffective campaigns, and scale successful ones
• Use AI and automation to scale campaign creation, content, and lead nurturing
• Work with Connectivity, Events, Country Managers, and AEs to turn webinars, events, and partnerships into measurable pipeline

Требования:

• At least 8 years of experience in B2B demand generation or growth marketing
• Proven track record of building inbound programs that generate measurable sales pipeline, including building a demand generation function from scratch
• Hands-on experience with Salesforce, marketing automation tools such as MixMax or Outreach, and paid channels
• Strong analytical and systems-driven approach; comfortable running campaigns directly
• Data-driven approach, ownership of funnel metrics, and ability to connect campaign activity to revenue impact
• Hands-on experience using AI tools to automate campaigns and create content at scale
• Strong sales alignment; treat AEs as internal customers
• Comfortable with ambiguity, shaping the role’s scope, making the case for investment, and adjusting based on results
• Fluent written and spoken English
• Будет плюсом: additional European languages, experience operating globally across multiple regions and languages

Условия:

• 12-Month fixed-term contract; a successful pilot could lead to the role continuing beyond the initial term
• Annual base pay range: €74.000 — €92.000 EUR
• May be eligible for a bonus, benefits, and Employee Travel Credits
• Relocation support is not available