General Sales Manager

Coconut Point Ford; Estero (FL); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Commission incentives

Health Insurance

401(k) Plan

Paid time off

Professional development

Job summary

Coconut Point Ford in Estero, FL is seeking a high-energy General Sales Manager to lead the sales department, drive process discipline and maximize gross profit while delivering an exceptional customer experience.

You will coach and hold a high-performing team accountable, oversee CRM usage, pricing strategy, and ensure ethical, compliant operations. This full-time role offers an aggressive commission structure, health benefits, a 401(k) plan, PTO and professional development opportunities.

Qualifications

• 2-5 years of experience as Automotive General Sales Manager or Sales Manager.
• Proven ability to build, motivate and retain a productive high-performing sales team.
• Strong knowledge of local market conditions, trade appraisals, digital marketing promotions and inventory management software.
• Exceptional interpersonal, negotiation, phone and organizational skills.
• Strong commitment to ethical business practices, process transparency and regulatory compliance.

Responsibilities

• Lead and coach sales consultants and department managers to optimize performance.
• Plan and execute daily processes to hit monthly, quarterly and annual sales volume and gross profit targets.
• CRM management: ensure 100% CRM compliance for pipeline tracking, lead logging and prompt follow-ups.
• Inventory control: manage inventory mix, aging vehicle strategies and local market pricing alignment.
• Deal desking: assist in closing sales and handling turn-overs (TOs).

Skills

Team leadership

CRM management

Negotiation

Market knowledge

Inventory management

Digital marketing

Communication

Ethical compliance

Job description

Job Title: General Sales Manager (GSM)

Location: Estero Fl.

Position Type: Full-Time

Job Summary

We are seeking a high-energy, results-driven General Sales Manager (GSM) to lead our sales department to new heights and work for the best family owned company in Southwest Florida. In this role, you will oversee all aspects of the sales team, drive daily process discipline, maximize gross profit and maintain an exceptional customer experience. The ideal candidate is a proven leader with a track record of building, coaching and holding a high-performing sales team accountable.

Key Responsibilities

• Team Leadership: Recruit, interview, onboard and continuously coach sales consultants and department managers to optimize performance.
• Sales Execution: Plan and execute daily processes to hit monthly, quarterly and annual sales volume and gross profit targets.
• CRM Management: Ensure 100% CRM compliance for pipeline tracking, lead logging and prompt customer follow-ups.
• Inventory Control: Partner with senior leadership to manage inventory mix, aging vehicle strategies and local market pricing alignment.
• Deal Desking: Work closely with the sales team to desk deals, handle turn-overs (TO's) and actively assist in closing sales.

Requirements & Qualifications

• Experience: 2-5 years of proven experience as an Automotive General Sales Manager or Sales Manager.
• Track Record: Demonstrated ability to build, motivate and retain a productive high-performing sales team.
• Skills: Strong knowledge of local market conditions, trade appraisals, digital marketing promotions and inventory management software.
• Communication: Exceptional interpersonal, negotiation, phone and organizational skills.
• Compliance: Strong commitment to ethical business practices, process transparancy and regulatory compliance.

Benefits & Compensation

• We offer a very aggressive performance-based commission structure that is on the higher level of the industry.
• Comprehensive health, dental and vision insurance.
• 401(k) retiremant plane with paid time off(PTO) and paid vacation.
• Professional development assistance and corporate employee discounts.