Automotive General Sales Manager — High-Earning Leader

Coconut Point Ford; Fort Myers (FL); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Aggressive commission structure

Health, dental, vision insurance

401(k) with PTO and vacation

Professional development assistance

Job summary

Coconut Point Ford in Estero, FL is seeking a dynamic General Sales Manager (GSM) to lead the sales department, drive daily process discipline, maximize gross profit, and deliver an exceptional customer experience.

The GSM will recruit, coach and manage a high-performing team, ensure CRM discipline, manage inventory, and help close deals. This role rewards performance with a strong commission structure and comprehensive benefits.

Qualifications

• 2-5 years of proven experience as an Automotive General Sales Manager or Sales Manager.
• Demonstrated ability to build, motivate and retain a high-performing sales team.
• Strong knowledge of local market conditions, trade appraisals, digital marketing promotions and inventory management software.
• Exceptional interpersonal, negotiation, phone and organizational skills.
• Strong commitment to ethical business practices, process transparency and regulatory compliance.

Responsibilities

• Team Leadership: Recruit, interview, onboard and coach sales consultants and department managers to optimize performance.
• Sales Execution: Plan and execute daily processes to hit monthly, quarterly and annual sales volume and gross profit targets.
• CRM Management: Ensure 100% CRM compliance for pipeline tracking, lead logging and prompt customer follow-ups.
• Inventory Control: Partner with senior leadership to manage inventory mix, aging vehicle strategies and local market pricing alignment.
• Deal Desking: Work with the sales team to desk deals, handle turnovers and actively assist in closing sales.

Skills

Team Leadership

Sales Strategy

CRM Management

Negotiation

Communication

Inventory Management

Tools

CRM Software

Job description

Coconut Point Ford in Estero, FL is seeking a dynamic General Sales Manager (GSM) to lead the sales department, drive daily process discipline, maximize gross profit, and deliver an exceptional customer experience.

The GSM will recruit, coach and manage a high-performing team, ensure CRM discipline, manage inventory, and help close deals. This role rewards performance with a strong commission structure and comprehensive benefits.