General Manager – Growth, Profit & Ops Leadership

Outdoor Equipment Co.; Dimondale (MI); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive pay based on experience

Supportive team environment

Opportunities for training and career

Access to high-quality tools and gear

Employee discounts on parts and labor

Job summary

Outdoor Equipment Co. is seeking a General Manager to lead a multi-department team at our Michigan location. You will drive revenue growth, manage Sales, Parts, Service, and Administration, and ensure processes align with our core values of integrity, excellence, accountability and fun.

You will recruit and develop staff, monitor KPIs, optimize inventory and pricing, and maintain strong OEM/vendor relationships while delivering exceptional customer experiences and sustained profitability.

Qualifications

• Minimum 5 years of leadership experience in dealership, retail, or service-based operations.
• Strong understanding of sales, parts, and service operations.
• Proven experience managing teams and driving financial performance.
• Strong leadership, communication, and problem-solving skills.
• Ability to manage multiple departments and priorities simultaneously.
• Experience with dealership management systems preferred.

Responsibilities

• Provide daily leadership and oversight of all dealership departments.
• Recruit, hire, train, and develop team members.
• Conduct regular department meetings to review performance and priorities.
• Maintain a positive, team-oriented work environment aligned with OECo culture.
• Ensure accountability of department's through performance tracking and follow-up.
• Support employee development and training opportunities.
• Drive overall dealership profitability and revenue growth.
• Monitor departmental financial performance including sales, parts, service, and labor margins.
• Review KPIs including gross profit, departmental margins, absorption rate, inventory turns, and labor efficiency.
• Work with leadership to implement strategies that improve financial performance.
• Ensure sales team achieves revenue and margin objectives.
• Monitor major unit inventory levels and address aged inventory.
• Oversee pricing strategies and promotional activities.
• Ensure proper use of CRM tools and customer follow-up systems.
• Maintain strong relationships with OEM manufacturers and vendors.
• Ensure parts inventory levels support sales and service operations.
• Monitor parts gross margin and inventory turns.
• Ensure accurate receiving, stocking, and inventory management procedures.
• Address aged inventory and support clearance initiatives.
• Ensure service department operates efficiently and profitably.
• Monitor technician productivity and labor efficiency.
• Ensure accurate service quoting, scheduling, and customer communication.
• Support service department growth through improved processes and training.
• Maintain proper levels of major unit and parts inventory.
• Monitor aged inventory and implement plans to move slow-moving units.
• Coordinate with purchasing and leadership regarding inventory strategy.
• Ensure accurate inventory counts and periodic audits.
• Ensure dealership policies and procedures are followed.
• Oversee daily store operations including facility appearance and safety.
• Maintain compliance with company and manufacturer policies.
• Ensure proper use of dealership systems such as Lightspeed EVO, CRM, and internal reporting tools.
• Represent Outdoor Equipment Co. within the local community.
• Support OECo marketing initiatives and local events.
• Promote OECo's brand and culture both internally and externally.
• Overall dealership profitability
• Revenue growth
• Departmental gross margins
• Service department labor efficiency
• Inventory turn rates
• Customer satisfaction
• Employee retention and development
• Operational process compliance

Skills

Leadership

Sales

Parts

Service

Communication

Problem-solving

Multitasking

Dealership systems

Tools

Lightspeed EVO

CRM

Internal reporting tools

Job description

Outdoor Equipment Co. is seeking a General Manager to lead a multi-department team at our Michigan location. You will drive revenue growth, manage Sales, Parts, Service, and Administration, and ensure processes align with our core values of integrity, excellence, accountability and fun.

You will recruit and develop staff, monitor KPIs, optimize inventory and pricing, and maintain strong OEM/vendor relationships while delivering exceptional customer experiences and sustained profitability.