General Manager: Growth, Culture & Operations Leader

Whitewater Express; Pinckney (MI); On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

Base salary 60,000–65,000 annually

Performance-based bonus potential

Health benefits

Paid Time Off

401(k) with company match

Company-paid life insurance

Career advancement opportunities

Free weekly car washes

Job summary

WhiteWater Express in Michigan is seeking a General Manager to oversee all location operations, drive revenue, and maintain safety and service standards. This role reports to the Area Director and offers a base salary with bonus potential.

The GM will lead day-to-day operations, manage staff, develop teams, and ensure a high-quality customer and employee experience. Flexibility to meet business demands is required.

Qualifications

• High school diploma or equivalent required; experience considered.
• 1–3 years of management experience in retail, hospitality, or another fast-paced environment.
• Experience supervising teams of 8–12 employees, including hiring, training, scheduling, and performance management.
• Car wash experience is not required.

Responsibilities

• Cultivate a positive, customer-focused workplace culture through coaching and leadership growth.
• Lead by example, fostering a team-oriented environment where every employee feels empowered to lead.
• Recruit, hire, train, and develop outstanding team members while managing performance and retention.
• Deliver a safe, clean, and 5-star experience for customers and employees from drive-up to drive-out.
• Address and resolve customer and employee concerns while promoting a respectful environment.
• Educate customers on wash products, packages, memberships, and promotions to support satisfaction and sales.
• Create and communicate schedules for daily and weekly operations.
• Ensure completion of all maintenance tasks, store cleanliness, and compliance with site standards.
• Troubleshoot equipment and partner with Facilities and IT to resolve issues quickly.
• Uphold company policies and enforce safety protocols across all operations.
• Drive revenue growth through team development and effective customer interactions.
• Utilize KPI tools to increase membership revenue and retention.
• Manage controllable costs with the support of your Area Director and insights from our Business Intelligence dashboards.
• Perform payroll tasks, including reviewing and approving employee hours, ensuring accuracy and compliance with company policies.
• Handle hiring, training, performance management, and employee development.
• Enforce company policies, procedures, and compliance standards to maintain operational consistency and legal adherence.

Skills

Leadership

Sales acumen

Communication

Office suite

POS systems

Education

High school diploma or equivalent

Tools

Microsoft Office

Google Workspace

POS systems

Job description

WhiteWater Express in Michigan is seeking a General Manager to oversee all location operations, drive revenue, and maintain safety and service standards. This role reports to the Area Director and offers a base salary with bonus potential.

The GM will lead day-to-day operations, manage staff, develop teams, and ensure a high-quality customer and employee experience. Flexibility to meet business demands is required.