General Manager, Gator Brand & DTC Growth

Realtruck; Ann Arbor (MI); On-site; USD 260,000 - 520,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Life insurance

Disability insurance

401(k) with company match

Wellbeing days

Parental leave

Educational reimbursement

Referral bonuses

Employee discounts

Job summary

RealTruck is seeking a General Manager for its Gator business unit to drive growth, profitability, and brand expansion across online and marketplace platforms. You will own pricing, product strategy, channel management, and marketing spend, leading a high-performing team and building supplier relationships to scale both direct-to-consumer and third-party channels.

The role requires a seasoned consumer-products executive with strong P&L discipline, an entrepreneurial mindset, and a track record

Qualifications

• Prior experience from leading a consumer products business in North America with revenue exceeding $250m+
• 15+ years of general management experience with demonstrated ability to manage a full P&L, with 10+ years of management experience required
• Deep expertise in selling consumer products through online channels, including platforms like Amazon, eBay and Walmart.com
• Experience with entry-level/value-oriented products and brands
• Experience developing and working with overseas finished goods suppliers
• Broad commercial skillset including product development, digital marketing, and pricing/promotions
• Bachelor’s degree in a business-related field; MBA preferred.

Responsibilities

• Own the overall business unit performance, including revenue, margin, operating expenses, capex, and inventory management
• Define strategic direction and translate into priorities across key functions (pricing, product, marketing, fulfillment)
• Build and lead a high-performing, consumer-focused team
• Lead annual budget and monthly reporting to Board and ELT, with monthly demand planning.

Skills

Entrepreneurial mindset

Communication skills

Leadership (player-coach)

Collaborative approach

Flexible and iterative mindset

Education

Bachelor’s degree in business

MBA preferred

Job description

RealTruck is seeking a General Manager for its Gator business unit to drive growth, profitability, and brand expansion across online and marketplace platforms. You will own pricing, product strategy, channel management, and marketing spend, leading a high-performing team and building supplier relationships to scale both direct-to-consumer and third-party channels.

The role requires a seasoned consumer-products executive with strong P&L discipline, an entrepreneurial mindset, and a track record