Growth-Centric Director of Digital Merchandising

Allparts, Inc.; Madison (IN); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

401k match

Job summary

Dorman Products seeks a senior ecommerce leader to own revenue, margin, AOV, conversion, retention, and category growth across SuperATV’s direct‑to‑consumer and marketplace channels.

You will translate market opportunities, customer demand, inventory positions, and business objectives into commercial priorities while leading merchandising, marketplace management, platform operations, and catalog governance in partnership with Product Development, Marketing, Pricing, Supply Chain, and Finance.

Qualifications

• 8+ years of ecommerce, merchandising, category management, marketplace, or commercial leadership experience, including 5+ years leading teams with revenue and margin ownership.
• Strong understanding of pricing, promotions, merchandising, digital marketing, marketplace ecosystems, analytics, PIM, and ecommerce technologies.
• Strong financial acumen, data-driven decision-making, communication, and stakeholder management skills.

Responsibilities

• Own category‑level revenue, gross margin, AOV, conversion, profitability, and growth performance.
• Drive acquisition, retention, and customer lifetime value through disciplined commercial programs.
• Partner with Finance and Pricing on pricing strategy, MAP compliance, promotional governance, and discount structures.
• Evaluate promotional effectiveness, campaign ROI, and forecast performance against targets.
• Lead weekly business reviews and create clear accountability for commercial outcomes.
• Shape assortment strategies and category architecture across digital channels.
• Guide onsite merchandising, promotional placements, PDP standards, and customer journey optimization.
• Improve attachment rate through bundles, accessories, cross‑sell, and upsell strategies.

Skills

Revenue growth

Pricing strategy

Merchandising

Analytics

Stakeholder management

Education

Bachelor’s degree in Business, Marketing, Ecommerce, Merchandising, or related field

Tools

PIM

Dynamic Yield

Algolia

Job description

Dorman Products seeks a senior ecommerce leader to own revenue, margin, AOV, conversion, retention, and category growth across SuperATV’s direct‑to‑consumer and marketplace channels.

You will translate market opportunities, customer demand, inventory positions, and business objectives into commercial priorities while leading merchandising, marketplace management, platform operations, and catalog governance in partnership with Product Development, Marketing, Pricing, Supply Chain, and Finance.