Mass Retail Growth Leader

Realtruck; Ann Arbor (MI); On-site; USD 180,000 - 340,000; Full time

Benefits offered by this job

Health benefits (medical, dental, and视

Life insurance (company-paid)

401(k) with company match

Wellbeing days

Parental leave

Educational reimbursement

Referral bonuses

Employee discounts

Job summary

RealTruck is seeking a VP of Mass Channel Sales to build and scale our mass retail presence across big-box, club, home improvement, and general merchandise retailers. You will define the go-to-market approach, select assortments, and establish partnerships with Walmart, Costco, Sam’s, Target, and Home Depot.

You’ll report to the President – Direct to Consumer and National Accounts and collaborate with Product, Marketing, Procurement, Fulfillment, and Finance to ensure strategic and operational

Qualifications

• 15+ years of progressive sales experience, with 10+ years in senior mass retail leadership in automotive space.
• Proven track record of launching automotive products and building mass retail presence at major retailers.
• Experience in automotive accessories or powersports category.
• Bachelor's degree in Business Administration, Marketing, Economics, or related field; MBA preferred.
• Experience using AI (Claude, ChatGPT, Gemini or similar) to drive speed in insights and business cases.

Responsibilities

• Develop and own RealTruck's mass channel strategy and retailer partnerships.
• Lead Joint Business Planning and negotiate annual trading terms with key partners.
• Own the mass channel P&L, set budgets and forecasts, and manage performance to plan.
• Build and lead cross-functional teams across product, marketing, procurement, and finance.
• Establish channel reporting, dashboards, and data sources to support decision-making.

Skills

Channel strategy

Retail partnerships

P&L ownership

Cross-functional leadership

Negotiation

Data-driven insights

Strategic planning

Executive presence

Education

Bachelor's degree in Business/Marketing/Economics

MBA or advanced degree preferred

Tools

Excel

PowerPoint

CRM

Retail analytics tools

Job description

RealTruck is seeking a VP of Mass Channel Sales to build and scale our mass retail presence across big-box, club, home improvement, and general merchandise retailers. You will define the go-to-market approach, select assortments, and establish partnerships with Walmart, Costco, Sam’s, Target, and Home Depot.

You’ll report to the President – Direct to Consumer and National Accounts and collaborate with Product, Marketing, Procurement, Fulfillment, and Finance to ensure strategic and operational