Brand & Growth Marketing Manager

Jerome L. Taylor Trucking, Inc.; District Heights (MD); On-site; USD 90,000 - 130,000; Full time

Job summary

Jerome L. Taylor Trucking, Inc. is seeking a Marketing Manager to lead brand development, content creation, and digital marketing strategies.

You will drive lead generation, customer engagement, and market growth while coordinating with Sales, HR, and operations to expand presence across current and emerging markets. The role requires hands-on creation of campaigns, website optimization, SEO, and CRM-driven reporting to improve conversions and ROI.

Qualifications

• Demonstrated experience leading integrated marketing strategy.
• Proficiency with digital advertising platforms, analytics, SEO, and CRM/lead tracking.
• Strong writing, project management, stakeholder collaboration, and analytical skills.
• Ability to connect marketing investments to sales outcomes and company objectives.
• Proficiency in Microsoft Office and familiarity with AI tools.

Responsibilities

• Lead brand development, positioning, and consistent messaging across channels.
• Plan and execute targeted campaigns for various market segments and prospects.
• Manage digital advertising campaigns (Google, Microsoft, Meta) and measure CPL/CAC.
• Improve website content, UX, and lead conversion; drive SEO and local search initiatives.
• Create sales enablement materials and collaborate with Sales to optimize outreach.

Skills

Brand strategy

Content marketing

Digital advertising

Lead generation

SEO

Tools

Google Ads

Microsoft Advertising

Meta Ads

CRM

Job description

Jerome L. Taylor Trucking, Inc. is seeking a Marketing Manager to lead brand development, content creation, and digital marketing strategies.

You will drive lead generation, customer engagement, and market growth while coordinating with Sales, HR, and operations to expand presence across current and emerging markets. The role requires hands-on creation of campaigns, website optimization, SEO, and CRM-driven reporting to improve conversions and ROI.