General Manager

Land Rover San Francisco; San Francisco (CA); On-site; USD 180,000 - 300,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Paid time off

Paid holidays

Vehicle purchase discount

Service discounts

Job summary

Land Rover San Francisco, a flagship luxury dealership in downtown San Francisco, seeks a proven General Manager to own the complete P&L and lead both variable and fixed operations at a high-volume, iconic destination.

The role requires luxury brand GM experience, a hospitality-driven leadership style, and the ability to drive performance across a complex operation with a strong focus on guest experience and team development.

Qualifications

• 3+ years of General Manager experience at a franchised dealership
• Experience with Land Rover/Jaguar or luxury brands preferred
• Full P&L ownership with demonstrated performance across Var/Ops at a high-volume luxury store
• Demonstrates a hospitality quotient with kindness, optimism and integrity
• Leadership built on clarity, high standards, and investment in people

Responsibilities

• Lead the full dealership operation with P&L responsibility for new, CPO, finance, service, and parts
• Develop and hold accountable a senior leadership team across variable and fixed ops
• Set a culture of operational excellence, hospitality, and accountability
• Drive variable operations through inventory, pricing, digital retail, CRM and sales development
• Own fixed ops performance, CSI, technician productivity, and absorption across a JLR platform

Skills

P&L ownership

Luxury brand GM

Operations leadership

Job description

Description

San Francisco, CA | Land Rover | Hospitality | Luxury brand | General Manager | Variable ops | Fixed ops | P&L | Luxury brand experience required | Downtown SF | Bay Area | Veterans encouraged to apply | $180,000 - $300,000+ OTE

IS THIS YOU?

• You're a proven General Manager with full P&L ownership, a track record of leading high-performing luxury dealerships, and the operational depth to run both variable and fixed ops at an elite level
• You lead with integrity and hospitality -- your team trusts your standard and your guests return because of the culture you've created
• You're ready to lead one of the most iconic luxury automotive destinations in the country -- a high-volume, award-winning Land Rover store in the heart of downtown San Francisco

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

Land Rover San Francisco is one of the most recognized luxury automotive destinations in the country -- a high-volume, award-winning store in the heart of downtown San Francisco with a loyal, high-net-worth guest base and the kind of brand presence that defines a market. The General Manager here leads every aspect of a complex, high-performing operation and has the full backing of Swickard's organizational infrastructure to sustain and grow what's been built.

WHAT YOU'LL DO

• Lead the full dealership operation -- owning P&L performance across new vehicle, certified pre-owned, finance, service, and parts
• Develop and hold accountable a senior leadership team across variable and fixed ops -- setting the standard, coaching to it, and building the bench that sustains long-term performance
• Set and sustain a culture of operational excellence, genuine hospitality, and consistent accountability -- the standard you model is the standard the store delivers
• Drive variable operations performance -- overseeing inventory strategy, pricing, digital retail, CRM discipline, and sales team development for a high-net-worth downtown SF buyer base
• Own fixed ops performance -- supporting service and parts leadership to maximize absorption, CSI, and technician productivity across a technically sophisticated JLR platform
• Manage the JLR OEM relationship -- maintaining brand standards, certification compliance, and CSI/NPS benchmarks for one of Land Rover's most prominent US stores
• Partner with Swickard's operational leadership on financial reporting, strategic planning, and continued market growth
• Recruit, develop, and retain the talent that defines the store's culture and drives its long-term performance

WHAT WE'RE LOOKING FOR

• 3+ years of General Manager experience at a franchised dealership -- required
• Land Rover, Jaguar, or luxury brand GM experience strongly preferred -- JLR platform knowledge, brand standards, and the operational complexity of a downtown urban luxury store are meaningful advantages
• Full P&L ownership experience with demonstrated performance across both variable and fixed ops at a high-volume luxury store
• Demonstrates a high HQ (Hospitality Quotient) -- kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
• A leadership approach built on clarity, high standards, and genuine investment in the people you lead
• Deep understanding of high-net-worth luxury buyer expectations and the competitive San Francisco automotive market
• Experience managing the operational complexity of a high-volume urban luxury store -- parking, logistics, urban service operations, and the demands of a downtown San Francisco location

WHAT WE OFFER

• OTE of $180,000 - $300,000+/yr
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Career growth -- strong GMs at Swickard grow into platform director and multi-store executive leadership roles
• Employee vehicle purchase and service discounts
• The backing of a nationally recognized, hospitality-led dealer group with deep operational infrastructure and a proven track record of store performance

WHY LAND ROVER SAN FRANCISCO

• One of the most prominent Land Rover stores in the country -- an iconic downtown SF location, a loyal high-net-worth guest base, and a brand with the momentum of a growing electrified lineup and strong CPO demand
• A store where the GM's leadership defines the ceiling -- Land Rover San Francisco has the foundation, the location, and the brand to sustain elite performance, and the right GM takes it there
• Swickard's operational infrastructure -- centralized support across HR, legal, finance, marketing, and fixed ops best practices -- lets a GM focus on leading the store at the highest level
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- define the culture every Swickard GM is expected to build and protect
• Executive leadership that sets clear expectations, gives its GMs the autonomy to lead, and backs them with the support to win

If you're a proven General Manager ready to lead one of the country's most recognized luxury automotive stores with the operational depth, the leadership presence, and the hospitality-first approach the brand and the market demand -- we'd like to meet you.