General Manager | SF Bay Area Regional Application

Swickard Auto Group; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Swickard Auto Group is seeking a General Manager for the SF Bay Area region. You will oversee dealership operations, drive profitability, and ensure customer satisfaction while maintaining compliance with industry standards.

Responsibilities include budgeting, financial performance analysis, sales leadership, inventory management, and team development. Strong leadership, sales strategy, and automotive industry knowledge are essential.

Qualifications

• Shows strong leadership and interpersonal skills.
• Demonstrates financial oversight with budgeting and cost control.
• Excellent written and verbal communication and negotiation abilities.
• Deep knowledge of automotive industry trends and best practices.
• Experience managing dealership teams and performance.
• Ability to work under pressure and meet deadlines.

Responsibilities

• Develop and implement annual business plans and budgets.
• Monitor financial performance including sales, service, and expenses.
• Implement cost-saving measures to improve profitability.
• Set and achieve sales goals for new and used vehicles.
• Oversee sales team with training, coaching, and motivation.
• Manage inventory to optimize sales and minimize costs.
• Ensure exceptional customer satisfaction across sales and service.
• Recruit, train and manage a high-performing team.
• Ensure compliance with laws, regulations and industry standards.
• Develop marketing strategies with the team to attract customers.

Skills

Leadership

Financial acumen

Negotiation

Communication

Industry knowledge

People management

Education

Bachelor's degree in business administration or related field

Job description

General Manager – SF Bay Area Regional Application – Full-time

We are seeking a General Manager to oversee all aspects of dealership operations, ensuring profitability, customer satisfaction, and compliance with industry standards. This role requires strong leadership, business acumen, and a deep understanding of the automotive industry.

Responsibilities

• Develop and implement annual business plans and budgets.
• Monitor and analyze financial performance, including sales & service, profit margins, and expenses.
• Implement cost‑saving measures and strategies to improve profitability.
• Set and achieve sales goals for new and used vehicles.
• Oversee the sales team, providing training, coaching, and motivation.
• Manage inventory levels to optimize sales and minimize costs.

Customer Service

• Ensure exceptional customer satisfaction throughout the entire sales and service process.
• Resolve customer complaints and address issues promptly.
• Implement customer loyalty programs and initiatives.

Human Management

• Develop and maintain a positive work environment.
• Manage employee performance and address disciplinary issues.
• Recruit, train, and manage a high‑performing team.

Compliance

• Ensure compliance with all applicable laws, regulations, and industry standards.
• Maintain accurate records and documentation.
• Manage relationships with manufacturers and suppliers.

Marketing and Branding

• In conjunction with the marketing team, develop and implement effective marketing strategies to attract new customers.

Qualifications

• Demonstrates a high 'HQ' (Hospitality Quotient) consisting of kindness & optimism, intellectual curiosity, work ethic, empathy, self‑awareness, and integrity.
• Bachelor’s degree in business administration or a related field.
• 5+ years of experience as a General Sales Manager or 3+ years as a General Manager at a franchise dealership with a track record of success.
• Strong leadership and interpersonal skills.
• Excellent written and verbal communication skills and negotiation abilities.
• Strong financial acumen and analytical skills.
• Knowledge of automotive industry trends and best practices.
• Ability to work under pressure and meet deadlines.
• Outgoing, and positive attitude.
• Certifications in automotive management or sales a plus.

Physical Requirements

• Sitting: The majority of the workday is spent sitting at a desk, using a computer and phone.
• Standing and Walking: There may be times when the general manager needs to stand, walk around the dealership, or attend meetings.
• Reaching and Bending: The manager may need to reach for files, supplies, or equipment.
• Lifting: Occasionally, there might be a need to lift or move documents, supplies, or equipment.

Benefits of Working at Swickard

• Career Path – Swickard isn’t just a job. You’ll learn and grow into different roles and be able to take on new leadership responsibilities.
• Ongoing training and support
• Opportunities for continued personal and professional growth.
• We are an Equal Opportunity Employer and value diversity and inclusion at our company.

Competitive Benefits Package

• Insurance: medical, dental, vision, life and pet insurance
• Optional disability coverage
• 401k plan
• Paid Holidays
• PTO

About Us

• We were founded in 2014 by Jeff Swickard in Wilsonville, OR.
• We’re a hospitality company that happens to sell cars, parts, and service.
• We are a team. Everyone plays a role in our success.
• Culture: We want to be our customers’ favorite place to purchase, lease, or service their vehicle and we want to be your favorite place to work!
• Highline Brands: Swickard has positioned itself as a leader in highline brands such as Mercedes Benz, BMW, Volvo, Porsche, Lexus, Audi, Land Rover, and more.
• We are consistently ranked as one of the fastest growing dealership groups in the US by Automotive News.

Most people have a stressful experience buying or servicing their car. It shouldn’t be that way. We’re looking for people as crazy as we are about revolutionizing the car-buying experience, and it starts with hospitality. Hospitality isn’t just what we do, it’s who we are. We need exceptionally talented individuals to join our mission and embark on a challenging, rewarding career. Do you have what it takes?