Sales Manager | SF Bay Area Regional Application

Swickard Auto Group; San Francisco (CA); Hybrid; USD 80,000 - 175,000; Full time

Benefits offered by this job

Income potential

Insurance options

Paid time off

Career growth

Employee discounts

Bay Area presence

Job summary

Swickard Auto Group is seeking experienced Sales Manager leaders across its San Francisco Bay Area luxury and import dealer network. This is a general application for Sales Manager openings; qualified candidates will be contacted as opportunities arise.

You will lead a high-performing team, coach consultants, manage floor and CRM, work with finance, and contribute to guest experiences with hospitality-driven leadership.

Qualifications

• 2+ years of Sales Manager or senior desk manager experience at a franchised dealership.
• Luxury or import brand experience preferred – Audi, Land Rover, Mercedes-Benz, Lexus, or similar backgrounds a strong advantage in our Bay Area portfolio
• Demonstrates a high HQ (Hospitality Quotient) – kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
• Confident at the desk – able to structure deals quickly, accurately, and with the guest relationship intact
• Strong CRM discipline and the ability to build a culture of follow-up and process accountability on the floor
• Reynolds & Reynolds or CDK experience preferred
• Professional, polished communicator who earns the trust of the team and the respect of the guest
• A hospitality mindset – you lead the floor the way Swickard leads its stores: guest-first, every time

Responsibilities

• Lead and develop the sales team daily -- coaching consultants, running structured desking sessions, and driving consistent production
• Desk deals with precision, urgency, and integrity -- structuring transactions that work for the guest and the business
• Manage floor coverage and the guest experience from first contact through delivery
• Monitor individual and team performance against key metrics -- units, gross per vehicle, closing ratio, lead response time, and CRM compliance
• Partner with finance to ensure clean deal handoffs and a seamless guest experience
• Support inventory management in coordination with the GSM -- monitoring turn, aging, and lot activity
• Assist in recruiting and onboarding new sales consultants
• Resolve escalated guest concerns with composure and professionalism

Skills

Sales management

CRM discipline

Luxury brands experience

Leadership

Communication skills

Hospitality mindset

CDK experience

Job description

Description

San Francisco Bay Area | Sales Manager | Luxury | Import | Audi | Land Rover | Mercedes-Benz | Lexus | Variable ops | F&I | CRM | Pipeline | Multiple locations | Veterans encouraged to apply | $80,000 - $175,000+

This is a general application for Sales Manager openings across Swickard's San Francisco Bay Area dealerships. There is no specific position available at this time. Qualified candidates will be contacted as opportunities arise.

IS THIS YOU?

• You're a proven desk manager or Sales Manager with a track record of consistent results -- volume, gross, and CSI -- at a franchised dealership
• You lead through process and coaching, not pressure -- your sales consultants are more productive and more confident because of how you develop them
• You're open to what's next and want to be in conversation with a growing Bay Area automotive group before a specific opportunity arises

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

We operate multiple dealerships across the San Francisco Bay Area -- representing luxury and import brands including Audi, Land Rover, Mercedes-Benz, Lexus, and more. When Sales Manager openings arise at any of our Bay Area stores, we want qualified candidates ready to move. If you're an experienced desk manager or Sales Manager in or open to the Bay Area market, we'd like to start the conversation now.

WHAT YOU'LL DO

• Lead and develop the sales team daily -- coaching consultants, running structured desking sessions, and driving consistent production
• Desk deals with precision, urgency, and integrity -- structuring transactions that work for the guest and the business
• Manage floor coverage and the guest experience from first contact through delivery
• Monitor individual and team performance against key metrics -- units, gross per vehicle, closing ratio, lead response time, and CRM compliance
• Partner with finance to ensure clean deal handoffs and a seamless guest experience
• Support inventory management in coordination with the GSM -- monitoring turn, aging, and lot activity
• Assist in recruiting and onboarding new sales consultants
• Resolve escalated guest concerns with composure and professionalism

WHAT WE'RE LOOKING FOR

• 2+ years of Sales Manager or senior desk manager experience at a franchised dealership -- required
• Luxury or import brand experience preferred -- Audi, Land Rover, Mercedes-Benz, Lexus, or similar backgrounds a strong advantage in our Bay Area portfolio
• Demonstrates a high HQ (Hospitality Quotient) -- kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
• Confident at the desk -- able to structure deals quickly, accurately, and with the guest relationship intact
• Strong CRM discipline and the ability to build a culture of follow-up and process accountability on the floor
• Reynolds & Reynolds or CDK experience preferred
• Professional, polished communicator who earns the trust of the team and the respect of the guest
• A hospitality mindset -- you lead the floor the way Swickard leads its stores: guest-first, every time

WHAT WE OFFER

• Income potential of $80,000 - $175,000+ -- specific to each store and opening
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Career growth -- strong Sales Managers at Swickard grow into GSM and GM roles across a 40+ rooftop organization
• Employee vehicle purchase and service discounts
• The backing of a growing, hospitality-led automotive group with a strong Bay Area presence

WHY SWICKARD AUTO GROUP -- BAY AREA

• A portfolio of luxury and import brand dealerships across one of the country's most active and affluent automotive markets -- the Bay Area rewards sales leaders who operate with sophistication, process discipline, and genuine hospitality
• Multiple brands and locations mean real career mobility -- strong performers across our Bay Area stores have a clear path to GSM and GM roles
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• A hospitality-first culture where the sales manager is expected to lead by example -- doing right by the guest and doing right by the team aren't in conflict here
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- define how we lead, how we hire, and how we serve
• Leadership that sets clear standards, gives its managers room to operate, and backs them with the tools and support to succeed

This isn't a posting for a role that's open today -- it's an invitation to connect. Swickard operates multiple dealerships across the Bay Area and we proactively build relationships with Sales Manager-caliber leaders so that when an opening arises, we're ready to move. The Bay Area is a strong and demanding market -- and we're looking for the kind of leader who thrives in exactly that environment.

If you're open to a conversation about what's possible in the Bay Area with Swickard -- we'd like to hear from you.