General Manager

Swickard Auto Group; San Francisco (CA); Hybrid; USD 180,000 - 300,000; Full time

Benefits offered by this job

OTE of $180,000 - $300,000+/yr

Medical, dental, and vision insurance

Life insurance and supplemental cover

Paid time off and paid holidays

Career growth and leadership pathways

Job summary

Swickard Auto Group's Land Rover San Francisco store seeks a proven General Manager to own P&L across a luxury, high-volume operation in downtown SF. You will lead a senior team, uphold hospitality-first service, and partner with Swickard's corporate infrastructure to drive market growth.

This elite platform offers a competitive compensation with generous OTE, a luxury-brand environment, and a clear path to platform leadership within a hospitality-driven dealer group.

Qualifications

• 3+ years of General Manager experience at a franchised dealership.
• Land Rover, Jaguar, or luxury brand GM experience strongly preferred.
• Full P&L ownership across both variable and fixed ops at a high-volume luxury store.
• Demonstrates a Hospitality Quotient — kindness, optimism, integrity.
• Leadership approach built on clarity, high standards, and people development.
• Deep understanding of high-net-worth luxury buyers and the SF market.
• Experience managing the operational complexity of a downtown urban luxury store.

Responsibilities

• Own P&L across new, CPO, finance, service, and parts.
• Develop and hold accountable a senior leadership team across variable and fixed ops.
• Set and sustain a culture of operational excellence, hospitality, and accountability.
• Drive variable operations performance—inventory strategy, pricing, digital retail, CRM, and sales team development for a high-net-worth downtown SF buyer base.
• Own fixed ops performance—support service and parts leadership to maximize absorption, CSI, and technician productivity.
• Manage the JLR OEM relationship—brand standards, certification compliance, CSI/NPS benchmarks.
• Partner with Swickard's leadership on financial reporting, strategic planning, and market growth.
• Recruit, develop, and retain talent that defines store culture and long-term performance.

Skills

General Manager experience

Full P&L ownership

Luxury brand experience

Hospitality mindset

Downtown urban store operations

Job description

Description

San Francisco, CA | Land Rover | Hospitality | Luxury brand | General Manager | Variable ops | Fixed ops | P&L | Luxury brand experience required | Downtown SF | Bay Area | Veterans encouraged to apply | $180,000 - $300,000+ OTE

IS THIS YOU?

• You're a proven General Manager with full P&L ownership, a track record of leading high-performing luxury dealerships, and the operational depth to run both variable and fixed ops at an elite level
• You lead with integrity and hospitality -- your team trusts your standard and your guests return because of the culture you've created
• You're ready to lead one of the most iconic luxury automotive destinations in the country -- a high-volume, award-winning Land Rover store in the heart of downtown San Francisco

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

Land Rover San Francisco is one of the most recognized luxury automotive destinations in the country -- a high-volume, award-winning store in the heart of downtown San Francisco with a loyal, high-net-worth guest base and the kind of brand presence that defines a market. The General Manager here leads every aspect of a complex, high-performing operation and has the full backing of Swickard's organizational infrastructure to sustain and grow what's been built.

WHAT YOU'LL DO

• Lead the full dealership operation -- owning P&L performance across new vehicle, certified pre-owned, finance, service, and parts
• Develop and hold accountable a senior leadership team across variable and fixed ops -- setting the standard, coaching to it, and building the bench that sustains long-term performance
• Set and sustain a culture of operational excellence, genuine hospitality, and consistent accountability -- the standard you model is the standard the store delivers
• Drive variable operations performance -- overseeing inventory strategy, pricing, digital retail, CRM discipline, and sales team development for a high-net-worth downtown SF buyer base
• Own fixed ops performance -- supporting service and parts leadership to maximize absorption, CSI, and technician productivity across a technically sophisticated JLR platform
• Manage the JLR OEM relationship -- maintaining brand standards, certification compliance, and CSI/NPS benchmarks for one of Land Rover's most prominent US stores
• Partner with Swickard's operational leadership on financial reporting, strategic planning, and continued market growth
• Recruit, develop, and retain the talent that defines the store's culture and drives its long-term performance

WHAT WE'RE LOOKING FOR

• 3+ years of General Manager experience at a franchised dealership -- required
• Land Rover, Jaguar, or luxury brand GM experience strongly preferred -- JLR platform knowledge, brand standards, and the operational complexity of a downtown urban luxury store are meaningful advantages
• Full P&L ownership experience with demonstrated performance across both variable and fixed ops at a high-volume luxury store
• Demonstrates a high HQ (Hospitality Quotient) -- kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
• A leadership approach built on clarity, high standards, and genuine investment in the people you lead
• Deep understanding of high-net-worth luxury buyer expectations and the competitive San Francisco automotive market
• Experience managing the operational complexity of a high-volume urban luxury store -- parking, logistics, urban service operations, and the demands of a downtown San Francisco location

WHAT WE OFFER

• OTE of $180,000 - $300,000+/yr
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Career growth -- strong GMs at Swickard grow into platform director and multi-store executive leadership roles
• Employee vehicle purchase and service discounts
• The backing of a nationally recognized, hospitality-led dealer group with deep operational infrastructure and a proven track record of store performance

WHY LAND ROVER SAN FRANCISCO

• One of the most prominent Land Rover stores in the country -- an iconic downtown SF location, a loyal high-net-worth guest base, and a brand with the momentum of a growing electrified lineup and strong CPO demand
• A store where the GM's leadership defines the ceiling -- Land Rover San Francisco has the foundation, the location, and the brand to sustain elite performance, and the right GM takes it there
• Swickard's operational infrastructure -- centralized support across HR, legal, finance, marketing, and fixed ops best practices -- lets a GM focus on leading the store at the highest level
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- define the culture every Swickard GM is expected to build and protect
• Executive leadership that sets clear expectations, gives its GMs the autonomy to lead, and backs them with the support to win

If you're a proven General Manager ready to lead one of the country's most recognized luxury automotive stores with the operational depth, the leadership presence, and the hospitality-first approach the brand and the market demand -- we'd like to meet you.