General Manager

Goldfish Swim School - Danvers; Danvers (MA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Bonus based on performance

Employee discounts

Health insurance

Paid time off

Training & development

Job summary

Goldfish Swim School - Danvers is seeking a General Manager to oversee operations and develop leaders. This role emphasizes building a positive culture and driving accountability.

The ideal candidate has 3+ years of leadership experience and can thrive in a fast-paced environment. Essential responsibilities include staff management, operational excellence, and supporting enrollment growth.

The position offers benefits such as performance bonuses, health insurance, and paid time off.

Qualifications

• 3+ years of leadership or management experience preferred.
• Ability to lead in a fast-paced environment.
• Must attain Lifeguard certification, Goldfish Swim Instructor certification, and CPO within 90 Days of employment.

Responsibilities

• Oversee staffing, scheduling, payroll, and customer experience.
• Coach and develop future leaders.
• Support enrollment growth and retention goals.

Skills

Leadership

Strong communication skills

Coaching skills

Problem-solving

Aquatics experience

Job description

Job Title: General Manager

Reports to: Regional Manager

FLSA Status: Exempt

Benefits

• Bonus based on performance
• Employee discounts
• Health insurance
• Paid time off
• Training & development

Mission

We help children ages 4 months to 12 years learn to swim and be safer in and around the water through a fun, proven curriculum in a warm, nurturing environment while serving as a trusted pillar in our community.

Anchored In

A great General Manager does more than run operations. They build culture, develop leaders, drive accountability, and create an exceptional experience for families and staff.

Role Overview

This role requires someone who can balance people, performance, systems, and service while leading with integrity and ownership. This role is not for someone looking to simply manage shifts. We are looking for leaders who develop people, solve problems proactively, and elevate the culture around them.

Leadership, Culture, and Team Development

• Build and maintain a positive, accountable culture
• Coach and develop future leaders
• Lead with professionalism, consistency, and ownership
• Align the team around school goals and expectations
• Hire, onboard, and train high-quality staff

Operations

• Oversee staffing, scheduling, payroll, and customer experience
• Ensure all safety and operational standards are executed consistently
• Maintain strong execution of Goldfish systems
• Manage facility and vendor needs proactively

Sales and Growth

• Support enrollment growth and retention goals
• Coach sales and service conversations
• Build strong relationships with families and the local community
• Partner on marketing and operational initiatives

Qualifications

• 3+ years of leadership or management experience preferred
• Strong communication and coaching skills
• Ability to lead in a fast-paced environment
• Able to balance leadership, operational execution, customer experience, and team development in a fast-paced environment.
• Aquatics experience preferred
• Leadership and value alignment are critical

Success in this Role Looks Like

• A safe, high-quality swim environment
• Strong staff retention and engagement
• Consistent execution of Goldfish standards
• Enrollment growth and healthy customer retention
• Leaders being developed internally
• A positive, accountable culture where expectations are clear

Certifications

• Must attain Lifeguard certification, Goldfish Swim Instructor certification, and CPO within 90 Days of employment

Work Environment

While performing this job, the employee is regularly exposed to heat and humidity. Noise level is usually moderate.

Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.