General Manager

Goodwin's Chevrolet Mazda; Brunswick (ME); On-site; USD 102,000 - 122,000; Full time

Benefits offered by this job

Base salary $10k/mo

Profit share 10% of net profit

Company vehicle

401(k)

Medical & dental

Pet insurance

BetterHelp online therapy

Job summary

Goodwin's Chevrolet in Brunswick, Maine, seeks a hands-on General Manager to lead operations, grow new vehicle sales, and improve profitability. This family-owned dealer emphasizes a strong Fixed Operations team and a culture of accountability and customer focus.

You will develop people, set clear expectations, and be visible on the showroom floor. The role offers a base salary of $10,000 per month plus 10% of dealership net profit, a company demonstrator vehicle, and comprehensive benefits.

Qualifications

• Proven dealership leadership with focus on CSI, sales growth and profitability.
• Strong understanding of dealership financial statements and KPIs.
• Hands-on leader who works directly with employees and customers.

Responsibilities

• Lead, coach, and develop employees across dealership departments.
• Develop and execute strategies to increase new/used vehicle sales and profitability.
• Maintain a visible showroom presence and address customer concerns.
• Monitor expenses, inventory, and internal controls to protect profitability.
• Set clear expectations and lead by example.

Skills

Leadership

People development

Sales growth

Profitability improvement

Customer experience

Communication skills

Education

NADA Dealer Academy graduate or equivalent

Job description

Lead the Team. Grow the Business. Make a Difference.

Goodwin Motor Group is seeking an experienced, hands‑on General Manager to lead Goodwin's Chevrolet in Brunswick, Maine. This is an opportunity for an accomplished automotive leader who knows how to develop people, build a strong sales culture, improve profitability, and deliver an exceptional customer experience. We are a family-owned and operated business that has been serving customers since 1932. Today, Goodwin Motor Group operates six dealerships across Maine and New Hampshire, built on a commitment to our employees, our customers, and doing business the right way. We have a strong Fixed Operations department at our Brunswick Chevrolet store. Our General Manager will build on that foundation while focusing on growing new vehicle sales, improving overall dealership profitability, and developing a high-performing team.

Compensation & Benefits

• Base salary of $10,000 per month
• 10% of dealership net profit
• Company demonstrator vehicle
• 401(k) retirement plan
• Medical and dental insurance
• Pet insurance
• BetterHelp online therapy

The Opportunity

Our dealership currently averages approximately 20 new vehicle sales and 22 used vehicle sales per month. We see significant opportunity to grow our new vehicle business, strengthen sales performance, and improve overall profitability. We are looking for a leader who can create momentum, establish clear expectations, and turn opportunities into measurable results. This person will take ownership of the dealership's performance while maintaining the strong operational foundation already in place. This is not a back‑of‑house management position. We need a General Manager who is visible, engaged, and hands‑on with employees and customers every day.

Key Responsibilities

Sales Growth & Profitability

• Develop and execute strategies to increase new and used vehicle sales volume and profitability.
• Establish clear sales objectives, monitor performance, and hold the team accountable for results.
• Improve sales processes, lead management, follow-up, closing ratios, and customer retention.
• Manage dealership expenses, inventory, and overall financial performance.
• Identify opportunities to increase gross profit and improve net profitability.

Leadership & Team Development

• Lead, coach, and develop employees across dealership departments.
• Build a culture of accountability, teamwork, professionalism, and continuous improvement.
• Work directly with sales managers and team members to improve performance.
• Recruit, develop, and retain talented employees.
• Set clear expectations and lead by example.

Customer Experience

• Maintain a visible presence on the showroom floor and throughout the dealership.
• Personally engage with customers when needed and help resolve concerns.
• Ensure every customer interaction reflects our commitment to exceptional service and doing what is right.
• Build lasting relationships that drive repeat and referral business.

Dealership Operations & Asset Protection

• Protect the dealer's interests.
• Maintain strong internal controls and ensure dealership policies and procedures are consistently followed.
• Monitor expenses, inventory, receivables, and operational risks to minimize losses and protect profitability.
• Ensure compliance with manufacturer requirements, dealership policies, and applicable laws and regulations.
• Identify and address risks, inefficiencies, and practices that could negatively affect the dealership's financial performance or reputation.
• Operate with an ownership mindset, making sound business decisions that protect the long-term interests of the dealership and Goodwin Motor Group.
• Work collaboratively with our established Fixed Operations team to maintain and improve performance.
• Monitor key performance indicators and use financial statements and operating reports to drive decisions.
• Communicate regularly with Goodwin Motor Group leadership regarding performance, opportunities, and business plans.

Required Qualifications

• Minimum of 10 years of experience in the automotive industry.
• NADA Dealer Academy graduate or equivalent formal automotive General Manager training. This is a requirement.
• Demonstrated success in dealership leadership, CSI, sales growth, and profitability improvement.
• Strong understanding of dealership financial statements, variable operations, inventory management, and key performance indicators.
• Proven ability to lead, coach, motivate, and hold employees accountable.
• Strong communication, organizational, and problem-solving skills.
• A hands-on leadership style with a willingness to work directly with employees and customers.

Employment is contingent upon a satisfactory background check and successful completion of a Winslow Solutions assessment.

Who We Are Looking For

We are looking for more than someone to oversee daily operations. We want a leader who takes ownership, develops people, understands the numbers, protects the dealership's interests, and is willing to get involved wherever needed. The right candidate will be comfortable on the showroom floor, working one-on-one with salespeople, helping customers, reviewing financial performance, and addressing challenges in real time. You understand that dealership results come from engaged leadership, consistent execution, and a team that knows what is expected of them. As a family-owned business, we value long-term relationships, personal accountability, and doing what is right for our employees and customers. We want someone who will embrace those values while bringing the energy, discipline, and experience needed to take our Brunswick Chevrolet dealership to the next level.