General Manager

Aqua-Tots Swim School; Atlanta (GA); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Health Insurance with HSA/FSA

Dental & Vision

401(k) with company match

PTO

Parental Leave

Lesson discount

Job summary

Aqua-Tots Swim School in Atlanta, GA is seeking a General Manager to lead daily operations and drive growth while ensuring world-class swim lessons in a safe, welcoming environment.

This full-time role requires leading staff, overseeing scheduling and payroll, achieving sales goals, maintaining facility standards, and partnering with the Regional Manager to uphold Aqua-Tots brand standards and customer service excellence.

Qualifications

• 2+ years of management experience (operations, hospitality, education, aquatics, or retail preferred).
• Strong customer service and people leadership skills.
• Flexible availability to meet the needs of the school.
• High School diploma or GED required; Bachelor’s degree preferred.
• CPR certified & Certified Pool Operator (CPO) license (or willing to obtain — we’ll provide training).

Responsibilities

• Lead the Team – Recruit, coach, and inspire staff to deliver consistent, high-quality lessons in a safe, fun, and welcoming environment.
• Create Excellent Family Experiences – Ensure strong customer service, smooth scheduling, and solutions to any issues.
• Drive Sales & Growth – Manage sales goals, track leads, and engage families to grow the school.
• Maintain Facility Standards – Ensure the pool, lobby, and facility meet Aqua-Tots brand standards for cleanliness, safety, and overall appearance.
• Oversee Operations – Handle staffing, scheduling, payroll, and budgets while keeping operations running smoothly.
• Partner for Success – Collaborate with the Regional Manager and Operations Team to ensure excellence across all areas of the school.

Skills

Customer service

People leadership

Team building

Staff coaching

Flexible availability

Operations

Education

High School diploma or GED

Bachelor’s degree preferred

CPR Certification

CPO License

Job description

Description

General Manager

Atlanta, GA

Description

General Manager – Aqua-Tots Swim School

(Swim School Manager, Operations Manager)

Location: Atlanta, GA
Job Type: Full-Time
Pay: Starting at $50,000 plus monthly bonus opportunities
Schedule: Flexible availability required, including afternoons/evenings and weekends to meet the needs of the school and season.
Benefits:

• Health Insurance w/ HSA & FSA options
• Employer-paid dental and vision
• 401(k) with company match
• Paid Time Off (PTO)
• Parental Leave
• Employee discount on lessons

This role leads team development, customer experience, sales growth, and daily swim school operations to ensure families receive world-class swim lessons in a safe and welcoming environment.

Welcome to Aqua-Tots!
At Aqua-Tots, we are saving lives by teaching children how to become safe and confident swimmers for life.

Are you looking for a company that invests in its leaders and promotes growth from within?
Do you thrive in a mission-driven culture where your work makes a difference every day?

If so, you may be exactly who we’re looking for. The right leader will be welcoming, enthusiastic, and embody our Core Behaviors: Be Friendly and Caring, Be Driven and Focused, Be Humble and Genuine, and Be Willing and Bold.

What You’ll Do

Lead the Team – Recruit, coach, and inspire staff to deliver consistent, high-quality lessons in a safe, fun, and welcoming environment.

Create Excellent Family Experiences – Ensure strong customer service, smooth scheduling, and solutions to any issues.

Drive Sales & Growth – Manage sales goals, track leads, and engage families to grow the school.

Maintain Facility Standards – Ensure the pool, lobby, and facility meet Aqua-Tots brand standards for cleanliness, safety, and overall appearance.

Oversee Operations – Handle staffing, scheduling, payroll, and budgets while keeping operations running smoothly.

Partner for Success – Collaborate with the Regional Manager and Operations Team to ensure excellence across all areas of the school.

What We’re Looking For

• 2+ years of management experience (operations, hospitality, education, aquatics, or retail preferred)
• Strong customer service and people leadership skills
• Someone who thrives on building teams, solving problems, and creating positive experiences
• Flexible availability to meet the needs of the school
• High School diploma or GED required; Bachelor’s degree preferred
• CPR certified & Certified Pool Operator (CPO) license (or willing to obtain — we’ll provide training)

Ready to Dive In?

Legacy Swim School proudly operates 44 Aqua-Tots locations across multiple states, creating opportunities for leaders to grow their careers within our expanding organization.