Principal General Agent

The Atlantic District; Richmond (VA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

PTO

Work from Home

Flexible Schedule

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Parental Leave

Hands on Training

Mon-Fri Schedule

Career Growth Opportunities

Retirement Plan

Job summary

The Atlantic District in Richmond, VA is seeking a driven Principal General Agent to lead the local sales office and expand our footprint. You will recruit, train, and mentor independent agents, develop growth strategies, and serve as the primary liaison between corporate leadership and field staff to ensure alignment with company goals and community needs.

A Virginia Life and Health license is required; proven success in insurance sales or agency management is essential; this role offers

Qualifications

• Virginia Life and Health Insurance license required.
• Proven track record of success in independent insurance sales or agency management.
• In-depth understanding of the Virginia insurance market.
• Strong public speaking and presentation skills for networking and recruitment.
• Ability to coach and mentor junior agents effectively.
• Experience in business development and strategic partnership growth.

Responsibilities

• Oversee the daily sales operations and performance metrics for the Richmond office.
• Recruit, train, and mentor a high-performing team of independent sales agents.
• Develop and execute local growth strategies to expand our client base throughout the Atlantic District.
• Serve as the primary liaison between corporate leadership and local field staff to ensure alignment with company goals.
• Identify and nurture partnerships with local businesses to drive sustainable referrals.
• Monitor industry trends and regulatory changes to ensure our sales practices remain ahead of the curve.

Skills

Leadership

Public speaking

Recruitment

Mentoring

Strategic partnerships

Sales management

Job description

Job Description

At The Atlantic District, we believe that insurance is about more than just numbers on a page—it is about the people and families we serve in the Richmond community. We are currently looking for a motivated and visionary Principal General Agent to help lead our efforts as we expand our footprint. This is a unique opportunity to shape the culture and success of a thriving office where your leadership directly influences our collective impact. You won't just be managing a team; you will be fostering a community of professionals who are passionate about protecting their neighbors. We value a positive, collaborative spirit and are looking for someone who finds as much joy in helping a new agent succeed as they do in closing a major deal. If you are someone who leads with empathy, possesses a sharp strategic mind, and wants to build a legacy within an organization that genuinely cares about your professional evolution, we would love to open a conversation with you about what your future looks like here in Richmond.

Benefits

• Paid Time Off (PTO)
• Work from Home
• Flexible Schedule
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Disability Insurance
• Parental Leave
• Hands on Training
• Mon-Fri Schedule
• Career Growth Opportunities
• Retirement Plan

Responsibilities

Oversee the daily sales operations and performance metrics for the Richmond office.

Recruit, train, and mentor a high-performing team of independent sales agents.

Develop and execute local growth strategies to expand our client base throughout the Atlantic District.

Serve as the primary liaison between corporate leadership and local field staff to ensure alignment with company goals.

Identify and nurture partnerships with local businesses to drive sustainable referrals.

Monitor industry trends and regulatory changes to ensure our sales practices remain ahead of the curve.

Requirements

Active Virginia Life and Health Insurance license.

Proven track record of success in independent insurance sales or agency management.

In-depth understanding of the regional insurance market in Virginia.

Strong public speaking and presentation skills for networking and recruitment.

Ability to coach and mentor junior agents effectively.

Experience in business development and strategic partnership growth.