Fundraising Data Analyst — Salesforce & Dashboards

ProPublica; New York (NY); Remote; USD 95,000 - 115,000; Full time

Job summary

ProPublica, an independent nonprofit newsroom in New York, seeks a data analyst to strengthen fundraising analytics and reporting across Salesforce, Sailthru, and GoFundMe Pro. This 12-month position reports to the director of development services and collaborates with development, membership and product teams to improve donor tracking and measurement across systems.

The ideal candidate translates fundraising questions into reporting frameworks, builds dashboards, and develops scalable

Qualifications

• 5+ years building reports, dashboards and analytical frameworks in Salesforce.
• Experience with donor databases and fundraising operations.
• Strong understanding of donor lifecycle reporting (acquisition, retention, upgrades).
• Experience across integrated systems like Salesforce, email providers and donation platforms.
• Translate complex questions into clear reporting structures and insights.
• Strong SQL skills; Python or R and data visualization are pluses.
• Comfort with evolving environments and cross-functional collaboration.

Responsibilities

• Assess and strengthen Salesforce reporting capabilities and gaps.
• Build standardized reports supporting donor acquisition, retention, upgrades and lapses.
• Develop attribution methodologies for donor acquisition and first-gift tracking.
• Create reporting definitions, docs and business rules for consistency.
• Evaluate data flows between Salesforce and connected systems (Sailthru, Classy/GoFundMe Pro, Stripe).
• Identify data quality issues and propose practical solutions.
• Collaborate to improve reporting reliability, data quality and donor journey visibility.
• Define donor acquisition pathways across channels including newsletters and paid traffic.
• Build dashboards and recurring reporting tools for strategy and leadership decisions.
• Reduce manual reporting by creating scalable, self-service resources.

Skills

Salesforce reports

Donor databases

SQL

Python

R

Data visualization

Stakeholder comms

Tools

Salesforce

Sailthru

Classy/GoFundMe Pro

Stripe

Parse.ly

Google Analytics

Job description

ProPublica, an independent nonprofit newsroom in New York, seeks a data analyst to strengthen fundraising analytics and reporting across Salesforce, Sailthru, and GoFundMe Pro. This 12-month position reports to the director of development services and collaborates with development, membership and product teams to improve donor tracking and measurement across systems.

The ideal candidate translates fundraising questions into reporting frameworks, builds dashboards, and develops scalable