Full-Time Account Executive

Lotus; Seattle (WA); On-site; USD 60,000 - 72,000; Full time

Benefits offered by this job

Medical Insurance

Vision

Basic Life Insurance

401K Plan

EAP

Paid vacation & sick leave

Job summary

Lotus Seattle Corp. is seeking a dynamic outside sales professional to generate revenue for our station by selling commercial advertising time and digital marketing products to local businesses in Seattle.

You will develop advertising strategies, present ideas, manage existing clients, and achieve monthly revenue goals through proactive prospecting, compelling proposals, and strong relationship building.

Qualifications

• Strong organizational, written, and presentation skills.
• Proficient in Word, Excel, and PowerPoint.
• Ability to build and maintain positive customer relationships.
• Competitive, persuasive, energetic and self-motivated traits.
• Ability to overcome objections.
• Working knowledge of new media, digital interactive initiatives and social media required.
• Outside media sales experience preferred, but not required.
• Thorough understanding of digital marketing principles.
• Solid comprehension of programmatic display and video advertising platforms including various forms of audience targeting, geo-fencing and OTT.
• Well-versed in SEM (Search Engine Marketing).
• Demonstrated proficiency in using social platforms to achieve marketing goals.
• Strong ability to leverage campaign data to renew and grow business.
• Enjoy a fast-paced environment with a desire to win.
• Professional appearance a must.
• Degree in Business or a related field preferred.
• Must have a valid driver’s license, reliable transportation, and good driving record.

Responsibilities

• Generate revenue for the station and meet monthly goals through effective outside sales techniques
• Develop new business through selling commercial advertising time and other station products by reaching out to local businesses and other advertisers
• Create and present advertising strategies and ideas for local businesses incorporating Radio, online and digital mediums
• Provide input on sales promotion ideas to sales management
• Retain current business and develop new business contacts
• Attain budgeted revenue goals through effective solicitations, promotions and service
• Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising
• Sell Digital and/or radio as a marketing solution(s)
• Build client Digital and/or radio marketing strategies

Skills

Outside sales

Digital marketing

Relationship building

Presentation skills

Word/Excel/PowerPoint

Objection handling

Media sales

Social media marketing

Negotiation

Education

Bachelor's degree in Business or related field

Tools

Word

Excel

PowerPoint

Job description

• Generate revenue for the station and meet monthly goals through effective outside sales techniques
• Develop new business through selling commercial advertising time and other station products by reaching out to local businesses and other advertisers
• Create and present advertising strategies and ideas for local businesses incorporating Radio, online and digital mediums
• Provide input on sales promotion ideas to sales management
• Retain current business and develop new business contacts
• Attain budgeted revenue goals through effective solicitations, promotions and service
• Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising
• Sell Digital and/or radio as a marketing solution(s)
• Build client Digital and/or radio marketing strategies

Qualifications:

• Strong organizational, written, and presentation skills
• Proficient in Word, Excel, and PowerPoint
• Ability to build and maintain positive customer relationships
• Competitive, persuasive, energetic and self-motivated traits
• Ability to overcome objections
• Working knowledge of new media, digital interactive initiatives and social media required
• Outside media sales experience preferred, but not required
• Thorough understanding of digital marketing principles
• Solid comprehension of programmatic display and video advertising platforms including various forms of audience targeting, geo-fencing and OTT
• Well-versed in SEM (Search Engine Marketing)
• Demonstrated proficiency in using social platforms to achieve marketing goals
• Strong ability to leverage campaign data to renew and grow business
• Enjoy a fast-paced environment with a desire to win
• Professional appearance a must
• Degree in Business or a related field preferred
• Must have a valid driver’s license, reliable transportation, and good driving record

Disclaimer:

• Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Compensation:

• $60,000-72,000 Salary plus commission which varies by product and platform -DOE

This role is also eligible for various benefits, including the following:

• Medical Insurance
• Vision
• Basic Life Insurance
• 401K Plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being.
• A range of additional voluntary programs, such as spending accounts, short- and long-term disability and others.
• Accrued vacation and sick

ABOUT US:

Lotus Seattle Corp. is a subsidiary of Lotus Communications Corp. and is a media, entertainment and digital marketing services company that owns and operates radio properties. Lotus Communications Corp. operates 48 radio stations in the Western United States including stations in Los Angeles, Las Vegas, Sacramento, Boise, Tucson, Fresno, Seattle and Bakersfield.

Lotus Seattle Corp ensures there is no discrimination based on the grounds of race, color, religion, gender, age, handicap, veteran status or national origin in respect to recruitment, evaluation, selection, promotion, compensation and training. Lotus Seattle Corp. is an equal opportunity employer.