Full-Stack Demand Gen Manager - Multi-Vertical Growth

Openkrill; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

Generous PTO

Parental leave

Holiday break + holidays

Job summary

Yondr is seeking a Demand Generation Campaign Manager to own our full digital acquisition stack across Education, Artist Relations, and Commercial. Reporting to the SVP of Marketing, you will drive campaigns end-to-end, from paid media to email automation, CRO, and web performance, ensuring pipeline and revenue alignment across verticals.

You will collaborate with Education, Artist Relations, and Commercial teams, leverage AI tools daily, and lead data-driven improvements to our marketing stack.

Qualifications

• 5+ years of B2B demand generation or growth marketing experience, ideally in SaaS or enterprise.
• Proven, quantifiable pipeline and revenue impact from past campaigns.
• Full-stack ownership across paid acquisition, SEO, CRO, email automation, and web.
• Hands-on Salesforce Marketing Cloud experience: Journey Builder, SQL, Automation Studio, AMPscript.
• Experience leading website migration or major CRO initiative with clear performance data.
• Fluency with Google Ads, LinkedIn Ads, and Adobe Analytics or GA4.
• Daily use of AI tools for content generation, workflow automation, and campaign optimization.

Responsibilities

• Own Salesforce Marketing Cloud end-to-end: build Journey Builder programs.
• Write SQL and use Automation Studio to build segmentation and data extensions.
• Use AMPscript for dynamic content across email and web touchpoints.
• Maintain SFMC–Sales Cloud integration and lead/campaign data sync.
• Build and maintain lead scoring models and MQL-to-SQL handoff logic.
• Lead CRO initiatives to optimize conversion paths and site performance.
• Report campaign performance using GA4/Adobe Analytics and tie to revenue.

Skills

Full-stack ownership

Salesforce Marketing Cloud

SQL

Automation Studio

AMPscript

Tools

Salesforce Marketing Cloud

SQL

Automation Studio

AMPscript

GA4

Job description

Yondr is seeking a Demand Generation Campaign Manager to own our full digital acquisition stack across Education, Artist Relations, and Commercial. Reporting to the SVP of Marketing, you will drive campaigns end-to-end, from paid media to email automation, CRO, and web performance, ensuring pipeline and revenue alignment across verticals.

You will collaborate with Education, Artist Relations, and Commercial teams, leverage AI tools daily, and lead data-driven improvements to our marketing stack.