Full-Funnel Performance Marketing Lead — ROI & Growth

Drake & Associates; Waukesha (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

Drake & Associates is seeking a creative, sales-minded marketer to own our paid media strategy in Wisconsin. You will manage campaigns in Google Ads and Meta, forecast monthly costs, and align with Business Development and Compliance to convert digital interest into client relationships.

Ideal candidates bring 5+ years in paid media, strong analytics, and the ability to craft copy and content plans that drive workshops and offline programs online.

Qualifications

• 5+ years of experience in paid search or paid media advertising.
• Expertise in Google Ads and Meta advertising.
• Working knowledge of Google Analytics, Looker Studio, ActiveCampaign, and Salesforce.
• Strong understanding of SEO, SEM, and marketing automation.
• Strong analytical skills and the ability to write in a variety of styles, voices, and tones.
• Bachelor's degree required.

Responsibilities

• Own paid media strategy, channel mix, testing roadmaps, and budget allocation.
• Build, launch, and optimize campaigns in Google Ads and Meta Business Manager.
• Manage the paid media budget: forecast monthly costs, stay on budget, and reconcile discrepancies.
• Rapidly test creative, audiences, formats, and channels to improve ROI and customer acquisition cost.
• Track and report lead generation data, and partner with leadership on incrementality and efficiency.
• Write and direct copy and content plans that bring our workshops, radio, TV, and other offline programs online.
• Partner with Marketing, Business Development, and Compliance so every campaign is on-brand, approved, and converting.

Skills

Strategic thinking

Analytical skills

Copywriting

Budget management

SEO/SEM knowledge

Education

Bachelor's degree

Tools

Google Ads

Meta Advertising

Google Analytics

Looker Studio

ActiveCampaign

Salesforce

Job description

Drake & Associates is seeking a creative, sales-minded marketer to own our paid media strategy in Wisconsin. You will manage campaigns in Google Ads and Meta, forecast monthly costs, and align with Business Development and Compliance to convert digital interest into client relationships.

Ideal candidates bring 5+ years in paid media, strong analytics, and the ability to craft copy and content plans that drive workshops and offline programs online.