Digital Marketer

WindowPRO; Detroit (MI); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading home services company in Michigan is seeking a results-driven Digital Marketer to own and optimize digital channels. The role involves managing paid campaigns on platforms like Google and Meta, ensuring consistent lead flow, and leveraging data to enhance outcomes. Candidates should have 3-5 years of experience in digital marketing and a proven track record in paid media management. The company offers opportunities for growth and impact on overall marketing strategy.

Qualifications

• 3–5 years of hands-on digital marketing experience.
• Proven success managing paid media campaigns.
• Strong understanding of marketing funnels and performance metrics.

Responsibilities

• Own and optimize paid campaigns on digital platforms.
• Execute and maintain social media content posting.
• Track leads through CRM and ensure clean data.

Skills

Digital marketing experience

Paid media management

Performance tracking

Strong communication skills

Tools

Google Ads

Meta Ads

CRM systems

Job description

We’re looking for a results-driven Digital Marketer to own and optimize our digital channels and drive consistent, high-quality lead flow. This is a hands‑on role for someone who understands performance marketing, executes quickly, and uses data to improve outcomes.

What You’ll Do

• Own and optimize paid campaigns across Google, Meta, and other digital platforms
• Manage CPL, conversion rates, and ROAS with a continuous test‑and‑learn mindset
• Execute and maintain a consistent social media and content posting cadence
• Build and manage content calendars aligned to business goals
• Capture and repurpose content from job sites, team activity, and customer interactions
• Improve website performance, landing pages, and lead conversion paths
• Track leads through CRM and marketing tools; ensure clean data and attribution
• Deliver clear weekly and monthly KPI reporting with insights and recommendations

What We’re Looking For

• 3–5 years of hands‑on digital marketing experience
• Proven success managing paid media (Google Ads & Meta required)
• Strong understanding of funnels, tracking, and performance metrics
• Comfortable owning execution—not just strategy
• Organized, accountable, and able to manage multiple initiatives
• Strong communication skills and attention to detail

Nice to Have

• Experience in local service, home services, or B2C marketing
• Familiarity with CRM systems and lead management tools
• Basic creative skills (Canva, short‑form video, light editing)
• Experience in a metrics‑driven or EOS‑style organization

Why This Role

• Clear ownership and accountability
• Direct impact on company growth and revenue
• Opportunity to build scalable marketing systems
• Fast‑moving environment with room to grow