Performance Marketing Lead

Drake & Associates; Waukesha (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

Drake & Associates is seeking a creative, sales-minded marketer to own our paid media strategy in Wisconsin. You will manage campaigns in Google Ads and Meta, forecast monthly costs, and align with Business Development and Compliance to convert digital interest into client relationships.

Ideal candidates bring 5+ years in paid media, strong analytics, and the ability to craft copy and content plans that drive workshops and offline programs online.

Qualifications

• 5+ years of experience in paid search or paid media advertising.
• Expertise in Google Ads and Meta advertising.
• Working knowledge of Google Analytics, Looker Studio, ActiveCampaign, and Salesforce.
• Strong understanding of SEO, SEM, and marketing automation.
• Strong analytical skills and the ability to write in a variety of styles, voices, and tones.
• Bachelor's degree required.

Responsibilities

• Own paid media strategy, channel mix, testing roadmaps, and budget allocation.
• Build, launch, and optimize campaigns in Google Ads and Meta Business Manager.
• Manage the paid media budget: forecast monthly costs, stay on budget, and reconcile discrepancies.
• Rapidly test creative, audiences, formats, and channels to improve ROI and customer acquisition cost.
• Track and report lead generation data, and partner with leadership on incrementality and efficiency.
• Write and direct copy and content plans that bring our workshops, radio, TV, and other offline programs online.
• Partner with Marketing, Business Development, and Compliance so every campaign is on-brand, approved, and converting.

Skills

Strategic thinking

Analytical skills

Copywriting

Budget management

SEO/SEM knowledge

Education

Bachelor's degree

Tools

Google Ads

Meta Advertising

Google Analytics

Looker Studio

ActiveCampaign

Salesforce

Job description

Drake & Associates is an Wisconsin-based financial planning firm that helps families retire with confidence. We're looking for a creative, sales-minded, strategy-driven marketer to own our paid media and turn digital interest into real client relationships.

Why This Role Is Different

• Own the number, not just the ads. You'll own the strategy for growing qualified client acquisition through paid media, from budget to booked appointments.
• Hands on the controls. You'll build, launch, and optimize campaigns directly in Google Ads and Meta rather than handing them off to an agency.
• A full-funnel view. Your leads go straight to our Business Development team and advisors, so you'll see exactly how your work turns into new clients.
• A clear operating system. We run on EOS, so priorities, measurables, and accountability are clear from day one.

What You'll Do

• Own paid media strategy, channel mix, testing roadmaps, and budget allocation
• Build, launch, and optimize campaigns in Google Ads and Meta Business Manager
• Manage the paid media budget: forecast monthly costs, stay on budget, and reconcile discrepancies
• Rapidly test creative, audiences, formats, and channels to improve ROI and customer acquisition cost
• Track and report lead generation data, and partner with leadership on incrementality and efficiency
• Write and direct copy and content plans that bring our workshops, radio, TV, and other offline programs online
• Partner with Marketing, Business Development, and Compliance so every campaign is on-brand, approved, and converting

What You Bring

Required

• Five or more years of experience in paid search or paid media advertising
• Expertise in Google Ads and Meta advertising
• Working knowledge of Google Analytics, Looker Studio, ActiveCampaign, and Salesforce
• Strong understanding of SEO, SEM, and marketing automation
• Strong analytical skills and the ability to write in a variety of styles, voices, and tones
• Bachelor's degree

Preferred

• Experience marketing financial services or another regulated industry
• Experience working within EOS or a similar operating system

Our Values

We're guided by our core values: Creating the Ultimate Client Experience through Unreasonable Hospitality, Extreme Ownership, Embracing Our Entrepreneurial Spirit, Respecting the Family, and Working Like a Duck: calm on the surface, working hard behind the scenes. If you love building campaigns that drive real results, we'd love to hear from you.