Full‑Funnel Digital Marketer | Paid Ads & SEO

Buyers Edge Platform

Waltham (MA)

On-site

USD 70,000 - 100,000

Full time

5 days ago

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Benefits offered by this job

Medical

Dental

Vision

FSA

Company-paid Life Insurance

401(k) with company match

Job summary

Buyers Edge Platform is seeking a Digital Marketing Specialist to manage multiple digital campaigns across Google Ads, Meta, and LinkedIn, with responsibility for landing pages, SEO support, and conversion tracking in Salesforce. This full-funnel role partners with vendors and internal teams to optimize campaigns and drive conversions.

The ideal candidate has 2–3 years in paid marketing, strong copywriting, basic HTML/CSS, and comfort with AI tools.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field.

Responsibilities

Develop and manage digital marketing campaigns across paid search, display, and social platforms.
Manage campaign configuration, launch, and optimization with ad copy, budgeting, and data-based adjustments.
Monitor performance in Google Analytics 4 and use insights for optimization and reporting.
Build and update landing pages and handle ad hoc website updates.
Coordinate with vendor/agency partners and internal teams on campaigns and reviews.
Support technical and on-page SEO and content updates from audits or recommendations.
Support Salesforce/Pardot form tracking and completion action setup.
Identify optimization opportunities across ad copy and landing pages, including A/B testing.
Ensure campaigns meet conversion objectives and deliver progress reports.
Maintain knowledge of industry best practices and new technologies.