Digital Marketing Specialist

Evlo AI; San Diego (CA); On-site; USD 55,000 - 85,000; Full time

Job summary

Evlo AI is seeking a Digital Marketing Specialist to drive measurable acquisition and engagement across paid search, paid social, SEO, email, and landing pages for a fast-growing tech company.

You will turn audience insights and campaign data into qualified demand, partnering with content, product marketing, sales, and design to optimize conversions throughout the funnel and to keep campaigns aligned with business goals in a competitive market.

Qualifications

• 1-3 years of hands-on digital marketing experience in a tech environment.
• Experience with GA4, Google Ads, LinkedIn Campaign Manager, and CRM tools.
• Strong analytical skills to translate data into optimization plans.
• Bachelor’s degree in marketing, communications, business, or related field.
• Bonus: SQL, HTML/CSS, Looker Studio, Salesforce reporting, or A/B testing platforms.

Responsibilities

• Launch and optimize campaigns in Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and marketing automation platforms
• Build and maintain landing pages, email journeys, forms, and lead-nurture workflows using HubSpot, Marketo, or equivalent tools
• Manage SEO execution, including keyword research, on-page optimization, technical audits, internal linking, and performance reporting
• Analyze GA4, CRM, and advertising data to track traffic, conversion rates, cost per acquisition, lead quality, and pipeline contribution
• Run A/B tests across ad creative, email subject lines, landing-page copy, and calls to action; document results and recommendations
• Coordinate the content and campaign calendar with writers, designers, product marketers, and sales stakeholders
• Create recurring dashboards and performance reports using Looker Studio, Tableau, or similar analytics tools

Skills

Digital marketing

Paid search

Paid social

SEO

Email marketing

Marketing analytics

Conversion optimization

A/B testing

Cross-functional collaboration

Strong communication

Education

Bachelor's degree in marketing/communications/business

Tools

GA4

Google Ads

LinkedIn Campaign Manager

HubSpot

Marketo

Salesforce

Google Search Console

Looker Studio

Job description

About The Role

The Digital Marketing Specialist executes measurable acquisition and engagement programs across paid search, paid social, SEO, email, and landing pages for a growing technology business.

About The Role

The Digital Marketing Specialist executes measurable acquisition and engagement programs across paid search, paid social, SEO, email, and landing pages for a growing technology business. The role turns audience insights and campaign data into qualified demand and stronger digital experiences, partnering with content, product marketing, sales, and design to improve conversion across the funnel.

Key Responsibilities

• Launch and optimize campaigns in Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and marketing automation platforms
• Build and maintain landing pages, email journeys, forms, and lead-nurture workflows using HubSpot, Marketo, or equivalent tools
• Manage SEO execution, including keyword research, on-page optimization, technical audits, internal linking, and performance reporting
• Analyze GA4, CRM, and advertising data to track traffic, conversion rates, cost per acquisition, lead quality, and pipeline contribution
• Run A/B tests across ad creative, email subject lines, landing-page copy, and calls to action; document results and recommendations
• Coordinate the content and campaign calendar with writers, designers, product marketers, and sales stakeholders
• Create recurring dashboards and performance reports using Looker Studio, Tableau, or similar analytics tools

What We Are Looking For

• 1-3 years of hands-on digital marketing experience, preferably in a B2B or B2C technology environment
• Working knowledge of paid search, paid social, SEO, email marketing, conversion-rate optimization, and marketing analytics
• Experience with tools such as GA4, Google Search Console, Google Ads, HubSpot or Marketo, LinkedIn Campaign Manager, and a CRM such as Salesforce
• Strong analytical skills with the ability to interpret campaign data and translate findings into clear optimization plans
• Clear written communication and the ability to manage multiple campaigns, deadlines, and cross-functional dependencies
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience
• Bonus: Experience with SQL, HTML/CSS, Looker Studio, Salesforce reporting, marketing attribution, or A/B testing platforms