Digital Marketing Specialist

Evlo AI; Seattle (WA); On-site; USD 60,000 - 85,000; Full time

Job summary

Evlo AI is seeking a Digital Marketing Specialist to drive multi-channel campaigns across paid search, paid social, email, SEO, and landing pages. You will translate strategy into measurable programs that support pipeline, product adoption, and brand visibility.

The role partners with content, product marketing, sales, and design to launch campaigns, maintain a reliable publishing cadence, and improve funnel performance through disciplined measurement and data-driven optimization.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 1–3 years of hands-on digital marketing experience in B2B/B2C technology environments.
• Working knowledge of marketing automation, CRM, web analytics, and advertising platforms.
• Strong analytical skills with ability to build reports and optimize campaigns.
• Clear writing and editing skills with attention to detail and organization.
• Experience with Looker Studio, Ahrefs or Semrush is a bonus.

Responsibilities

• Execute integrated campaigns across Google Ads, LinkedIn Campaign Manager, email, organic search, and social channels.
• Build and maintain assets, UTM frameworks, landing pages, forms, and nurture workflows.
• Monitor performance in GA4, GSC, ad platforms, and CRM dashboards; report on traffic, CAC, and pipeline.
• Run A/B tests on audience segments, ad creative, email subject lines, CTAs, and landing pages.
• Coordinate the content calendar across blog, website, social, and email with briefs and deadlines.
• Optimize SEO/SEM through keyword research, audits, bid adjustments, and content recommendations.
• Collaborate with sales/ops to improve lead routing, attribution, data quality, and lifecycle reporting.

Skills

Digital marketing

Analytical thinking

Campaign optimization

Email marketing

Content collaboration

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

HubSpot

Marketo

Salesforce

GA4

Google Ads

LinkedIn Campaign Manager

Looker Studio

Ahrefs

Semrush

CMS platforms

HTML/CSS

Job description

About The Role

The Digital Marketing Specialist executes and optimizes multi-channel programs across paid search, paid social, email, SEO, and landing pages for a technology business. The role translates campaign strategy into measurable acquisition and engagement programs that support pipeline, product adoption, and brand visibility.

About The Role

The Digital Marketing Specialist executes and optimizes multi-channel programs across paid search, paid social, email, SEO, and landing pages for a technology business. The role translates campaign strategy into measurable acquisition and engagement programs that support pipeline, product adoption, and brand visibility. The role partners with content, product marketing, sales, and design to launch campaigns, maintain a reliable publishing cadence, and improve funnel performance. Success depends on strong execution, disciplined measurement, and the ability to turn channel data into clear next actions.

Key Responsibilities

• Execute integrated campaigns across Google Ads, LinkedIn Campaign Manager, email, organic search, and social channels
• Build and maintain campaign assets, UTM frameworks, landing pages, forms, and nurture workflows in platforms such as HubSpot or Marketo
• Monitor performance in GA4, Google Search Console, advertising platforms, and CRM dashboards; report on traffic, conversion, CAC, and pipeline contribution
• Run A/B tests on audience segments, ad creative, email subject lines, calls to action, and landing-page experiences
• Coordinate the content calendar across blog, website, social, and email, managing briefs, approvals, deadlines, and publishing workflows
• Optimize SEO and SEM programs through keyword research, technical audits, bid adjustments, and content recommendations
• Partner with sales and marketing operations to improve lead routing, campaign attribution, data quality, and lifecycle reporting

What We Are Looking For

• 1-3 years of hands-on digital marketing experience, preferably in a B2B or B2C technology environment
• Working knowledge of marketing automation, CRM, web analytics, and advertising platforms such as HubSpot, Marketo, Salesforce, GA4, Google Ads, or LinkedIn Campaign Manager
• Experience executing email, paid media, SEO, social media, and landing-page programs with measurable performance goals
• Strong analytical skills, including the ability to build reports, interpret funnel metrics, and make optimization recommendations
• Clear writing and editing skills with strong attention to detail, organization, and campaign follow-through
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience
• Bonus: Experience with Looker Studio, Ahrefs or Semrush, CMS platforms, HTML/CSS, marketing attribution, or experimentation programs