Digital Marketing Specialist

Evlo AI; Chicago (IL); On-site; USD 55,000 - 70,000; Full time

Job summary

Evlo AI is seeking a Digital Marketing Specialist to drive multi-channel technology campaigns. You will manage paid search, paid social, email, SEO, and landing pages to generate awareness, traffic, and pipeline.

You will collaborate with demand generation, product marketing, sales, and creative teams to translate messaging into measurable campaigns, optimize funnel metrics, and improve reporting quality across the digital funnel.

Qualifications

• 1–3+ years in digital marketing or related role, technology environment preferred.
• Hands-on experience with paid search, paid social, email, SEO, and CRO.
• Knowledge of GA4, Google Ads, LinkedIn Campaign Manager, UTM tracking, and marketing automation platforms.

Responsibilities

• Launch and optimize paid search and paid social campaigns in Google Ads and LinkedIn Campaign Manager.
• Build and manage email campaigns, nurture journeys, segmentation, and reporting in HubSpot, Marketo, or similar.
• Improve organic visibility through keyword research, on-page SEO, and with content teams.
• Create and maintain landing pages, forms, UTM structures, and conversion paths.
• Analyze campaign performance in GA4, Google Search Console, CRM dashboards, and spreadsheets; translate insights into optimizations.
• Coordinate digital content calendars and campaign deliverables across copy, design, web, and product marketing teams.
• Test messaging, creative, audiences, subject lines, and landing-page experiences to improve CTR, CVR, CAC, and pipeline.

Skills

Digital marketing

Demand generation

Growth marketing

Analytics

Writing & editing

Education

Bachelor's degree in marketing/communications/business

Tools

Google Ads

LinkedIn Campaign Manager

HubSpot

Marketo

GA4

Salesforce

Looker/Tableau

CMS platforms

UTM tracking

HTML/CSS

Job description

About The Role

The Digital Marketing Specialist executes multi-channel programs that drive awareness, qualified traffic, and pipeline for technology products. The role manages campaigns across paid search, paid social, email, SEO, content distribution, and landing pages.

You will work with demand generation, product marketing, sales, and creative partners to turn messaging into measurable campaigns. Success means improving acquisition efficiency, conversion rates, and reporting quality across the digital funnel.

Key Responsibilities

• Launch and optimize paid search and paid social campaigns in Google Ads, LinkedIn Campaign Manager, and related platforms
• Build and manage email campaigns, nurture journeys, segmentation, and performance reporting in HubSpot, Marketo, or a comparable marketing automation platform
• Improve organic visibility through keyword research, on-page SEO, technical recommendations, and coordination with content teams
• Create and maintain landing pages, forms, UTM structures, and conversion paths using CMS and marketing technology tools
• Analyze campaign performance in GA4, Google Search Console, CRM dashboards, and spreadsheets; translate findings into optimization plans
• Coordinate digital content calendars and campaign deliverables across copy, design, web, and product marketing stakeholders
• Test messaging, creative, audiences, subject lines, and landing-page experiences to improve CTR, conversion rate, CAC, and pipeline contribution

What We Are Looking For

• 1-3 years of experience in digital marketing, demand generation, growth marketing, or a related role, preferably in a technology environment
• Hands-on experience with paid search, paid social, email marketing, SEO, and conversion-rate optimization
• Working knowledge of GA4, Google Ads, LinkedIn Campaign Manager, UTM tracking, and marketing automation platforms such as HubSpot or Marketo
• Strong analytical skills with the ability to interpret funnel metrics, campaign attribution, and performance trends
• Clear writing and editing skills, with experience adapting messaging for different audiences and digital channels
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience
• Bonus: experience with Salesforce, Looker or Tableau, CMS platforms, A/B testing tools, HTML/CSS, and B2B SaaS or technology marketing