Paid Digital Ads Specialist: Grow Campaigns & Conversions

NorthWing Digital

Hopkins (MN)

On-site

USD 52,000 - 72,000

Full time

14 days+

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Job summary

NorthWing Digital is seeking an experienced Paid Digital Ads Specialist to lead and optimize campaigns across Google Ads, Meta, LinkedIn and more. You will drive traffic, conversions, and growth for clients while collaborating with the team in a fast-paced agency environment.

The ideal candidate has 2–3 years in digital marketing, strong analytical skills, and comfort with analytics tools like Google Analytics and GTM. Bachelor's degree in Marketing or related field is required.

Qualifications

2-3 years of hands-on digital marketing experience with Google Ads, Meta Ads, or similar paid media platforms.
Strong analytical, organizational, and problem-solving skills with attention to detail.
Excellent communication and team-oriented collaboration.
Ability to manage multiple priorities in a fast-paced environment.
Familiarity with Google Analytics and Google Tag Manager preferred but not required.
Bachelor's degree in Marketing, Advertising, Business, or related field.

Responsibilities

Create, manage, and optimize paid digital campaigns across Google Ads, Meta, LinkedIn, and others.
Conduct in-depth keyword research, ad copywriting, and campaign setup for effectiveness.
Develop audience segmentation and retargeting strategies.
Analyze and monitor campaign performance using data to measure success and optimize.
Attend client meetings to present results and provide strategic insights.
Utilize Google Tag Manager to implement tracking tags and configure conversion tracking.
Collaborate with team members to align strategies with business objectives.
Stay up-to-date on digital marketing trends and platform updates.