Digital Marketing Specialist

Evlo AI; Raleigh (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Evlo AI is seeking a Digital Marketing Specialist in Raleigh, NC to execute multi-channel programs that grow awareness, capture demand, and move prospects through the funnel for a technology business. You will span SEO, paid search, paid social, email, landing pages, and content distribution.

You will partner with product marketing, sales, content, and design to launch campaigns, maintain accurate audience data, and turn performance insights into measurable improvements in traffic, engagement,

Qualifications

• 1-3 years of digital marketing experience, ideally in a technology environment.
• H hands-on experience with marketing automation, CRM, and analytics platforms.
• Proficient with paid search, paid social, SEO, email marketing, and UTM governance.
• Strong analytical abilities with ability to tie channel performance to outcomes.
• Clear written communication and good project management across multiple campaigns.

Responsibilities

• Execute multi-channel campaigns across Google Ads, LinkedIn, email, organic search, and social channels.
• Build and optimize landing pages, forms, nurture workflows, and audience segments in MAS platforms.
• Manage SEO programs including keyword research, on-page optimization, technical audits, and performance tracking.
• Create campaign briefs, calendars, and performance reports for launches and always-on programs.
• Monitor funnel metrics and recommend budget and channel adjustments.
• Run A/B tests on ad creative, subject lines, CTAs, and targeting.
• Coordinate with writers, designers, agencies, and sales ops to deliver assets on schedule.

Skills

Digital marketing

SEO

PPC / Paid search

Email marketing

Landing pages

Analytics

Content distribution

Education

Bachelor's degree in marketing or related field

Equivalent practical experience

Tools

HubSpot

Marketo

Salesforce

GA4

Looker Studio

Job description

About The Role

The Digital Marketing Specialist executes multi-channel programs that grow awareness, capture demand, and move prospects through the funnel for a technology business. The role spans SEO, paid search, paid social, email, landing pages, and content distribution.

You will partner with product marketing, sales, content, and design to launch campaigns, maintain accurate audience and conversion data, and turn performance insights into measurable improvements in traffic, engagement, and pipeline.

Key Responsibilities

• Execute integrated campaigns across Google Ads, LinkedIn Campaign Manager, email, organic search, and social channels


• Build and optimize landing pages, forms, nurture workflows, and audience segments in HubSpot, Marketo, or similar marketing automation platforms


• Manage SEO programs including keyword research, on-page optimization, technical audits, internal linking, and performance tracking in Google Search Console and GA4


• Create campaign briefs, channel calendars, UTM standards, and performance reports for launches and always-on programs


• Monitor funnel metrics such as CTR, CPL, conversion rate, MQL volume, CAC, and pipeline contribution; recommend budget and channel adjustments


• Run A/B tests on ad creative, email subject lines, calls to action, landing pages, and audience targeting


• Coordinate with writers, designers, agencies, and sales operations to deliver accurate, on-brand assets on schedule

What We Are Looking For

• 1-3 years of digital marketing experience, preferably in a B2B or B2C technology environment


• Hands-on experience with marketing automation, CRM, and analytics platforms such as HubSpot, Marketo, Salesforce, GA4, Looker Studio, or equivalent tools


• Working knowledge of paid search, paid social, SEO fundamentals, email marketing, conversion tracking, and UTM governance


• Strong analytical and reporting skills, with the ability to connect channel performance to qualified leads, revenue, or other business outcomes


• Clear written communication and strong project-management skills across multiple campaigns, stakeholders, and deadlines


• Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience


• Bonus: experience with Google Ads certifications, Salesforce reporting, HTML/CSS, Google Tag Manager, marketing attribution, or B2B SaaS demand generation