Freelance Commerce Media Strategist

Publicis Groupe Holdings B.V; Oregon; Hybrid; USD 71,000 - 97,000; Full time

Benefits offered by this job

Flexible working arrangements

Publicis Groupe benefits for freelanc/

Job summary

Mars United Commerce is seeking a Freelance Manager, Commerce Media to lead shopper media strategy across assigned retailers. You will leverage Marilyn’s Predictive Commerce Intelligence to design world‑class shopper media plans that drive conversion and ROI for our clients.

The role requires strong relationships with retailers, deep knowledge of omnichannel media ecosystems, and a track record of delivering insight‑driven strategy and measurable results in a fast-paced agency or CPG environment.

Qualifications

• Experience doing shopper/retail media strategy at an agency, retailer network or CPG manufacturer.
• Knowledge of self- and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.).
• Strong existing relationships with retailers and/or vendors is a plus.
• Ambitious self-starter who takes ownership of their work and is driven to excel in a fast-paced environment.

Responsibilities

• Develop insight-backed media strategies for assigned retailers using Marilyn platform and client data.
• Advise teams on best practices for media strategy development, plan building, optimization and measurement.
• Build collaborative relationships with client stakeholders and partner agencies – driving cross‑functional alignment.
• Foster relationships with retailers and vendors to secure first‑look access to beta and learn opportunities.
• Stay up-to-date with emerging platforms and trends and share opportunities with clients.
• Oversee execution and optimization of media plans to ensure on-budget, on-time delivery and measurable performance.

Skills

Shopper media strategy

Relationship building

Analytical thinking

Communication skills

Tools

Marilyn Predictive Commerce Intelligence

MRI

Simmons

Kantar

Google

Criteo

CitrusAd

Pacvue

Kenshoo

Job description

Mars United Commerce is seeking a Freelance Manager, Commerce Media to lead shopper media strategy across assigned retailers. You will leverage Marilyn’s Predictive Commerce Intelligence to design world‑class shopper media plans that drive conversion and ROI for our clients.

The role requires strong relationships with retailers, deep knowledge of omnichannel media ecosystems, and a track record of delivering insight‑driven strategy and measurable results in a fast-paced agency or CPG environment.