Freelance Associate Director, AI-Driven GEO/SEO Performance

Publicis Groupe ANZ; Chicago (IL); On-site; USD 64,747 - 93,676; Full time

Benefits offered by this job

Paid time off and flexible vacation

Work from anywhere program

Tuition assistance

Diversity and inclusion programs

Health and wellness reimbursements

Adoption and fertility support

Pet adoption support

Job summary

Starcom is seeking a Lead GEO/SEO acceleration role to improve discovery and visibility across search engines, AI answer engines, maps, directories, and local‑intent journeys. You will assess AI visibility, translate findings into practical recommendations, and coordinate activation with cross‑functional teams to drive measurable improvements in local search and entity signals.

The role focuses on enterprise brands and multi‑location programs, with emphasis on actionable, realistic steps that

Qualifications

• Assess AI visibility, search visibility, citations, sentiment, and source inclusion across priority brands, categories, products, services, and local markets.
• Translate GEO findings into practical SEO, content, technical, structured data, authority, entity, and local search recommendations.
• Support prompt and query strategy for priority consumer journeys, including category questions, brand comparisons, product discovery, service discovery, and "near me"/local‑intent searches.
• Partner with S&I, Commerce, PR, Social, Owned, and local market teams to coordinate AEO/GEO activation across the full search and discovery ecosystem.
• Identify priority content gaps, source gaps, entity gaps, technical gaps, authority gaps, and local visibility gaps.

Responsibilities

• GEO/SEO visibility assessment across priority brands and local markets.
• Priority prompt/query and intent map development.
• Owned content and technical SEO recommendations for local discovery.
• Citations/source gap analysis and local signals assessment.
• Local SEO and maps visibility opportunity assessment including GBP, directories, reviews, and local schema.
• Cross-channel AEO/GEO activation roadmap.
• Measurement and test-and-learn plan linked to visibility improvements.
• Ensure recommendations are actionable for internal teams.

Skills

SEO strategy

Local search

Enterprise brands

AI/search visibility

Cross-functional communication

Multi-location programs

Tools

Semrush

Screaming Frog

GSC

GA4

BrightLocal

Yext

Moz Local

Similarweb

Brandlight

Whitespark

Job description

Starcom is seeking a Lead GEO/SEO acceleration role to improve discovery and visibility across search engines, AI answer engines, maps, directories, and local‑intent journeys. You will assess AI visibility, translate findings into practical recommendations, and coordinate activation with cross‑functional teams to drive measurable improvements in local search and entity signals.

The role focuses on enterprise brands and multi‑location programs, with emphasis on actionable, realistic steps that