Associate Director, SEO & GEO Strategy

twentysix; Dallas (TX); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Job summary

VML's Discoverability group seeks an Associate Director, SEO (GEO) to lead generative engine optimization for a major enterprise client. You will run strategy workshops, craft scalable prompt sets, and manage post-launch optimization across AI and traditional search, measuring uplift and client impact.

You’ll drive technical, on-page and content strategies, collaborate across disciplines, and coach teams in a hybrid, co-branded environment while delivering measurable growth.

Qualifications

• GEO/AI-visibility experience required.
• Experience facilitating client-facing workshops.
• Hands-on with enterprise brand visibility platforms.
• Proficiency with SEO tools (SEMrush, Deepcrawl, Screaming Frog, MOZ).

Responsibilities

• Workshop facilitation. Lead structured strategy sessions with client marketing and product stakeholders to set categories, map content frameworks to their product and launch calendar, and produce an initial prompt set ready for import into the brand visibility platform.
• Content gap briefing. Translate the content framework output into actionable content briefs the client's own team can execute, identifying what owned content already exists, what is missing, and what must be created for each product launch.
• Prompt strategy development and expansion. Build and structure prompt sets that scale, growing prompt depth across products, languages, sub-brands and markets over time.
• Post-launch optimization loop management. Return after deployment to review uplift in the platform, refresh the prompt set, identify new gaps, and coach the client through an ongoing GEO optimization cadence.
• Product fluency and platform credibility. Complete hands-on work in the platform environment and the client's reference training sessions before any client-facing engagement.
• Foundational SEO expertise. Bring expert-level understanding and application of technical, on-page, off-page, mobile, local, international and e-commerce SEO.
• Strategic leadership. Think beyond tactical execution to deliver high-level strategic recommendations and lead projects of all sizes.
• Category currency. Stay current on the latest SEO and GEO tooling and industry trends to keep the agency at the forefront.
• Cross-discipline collaboration. Work with Paid Search and Performance Content teams to maximize overall impact.

Skills

GEO/AI visibility

Workshop facilitation

Client-facing

Leadership

SEO tools

Platform fluency

Tools

Profound

Peec

Adobe

Screaming Frog

SEMrush

Deepcrawl

MOZ

Job description

VML's Discoverability group seeks an Associate Director, SEO (GEO) to lead generative engine optimization for a major enterprise client. You will run strategy workshops, craft scalable prompt sets, and manage post-launch optimization across AI and traditional search, measuring uplift and client impact.

You’ll drive technical, on-page and content strategies, collaborate across disciplines, and coach teams in a hybrid, co-branded environment while delivering measurable growth.