AI-Driven SEO & GEO Specialist

Keysight Technologies; Pueblo (CO); On-site; USD 65,000 - 95,000; Full time

Job summary

Keysight Technologies seeks an SEO & GEO Specialist to drive digital discoverability across traditional search engines and AI-powered search experiences. You will develop and execute SEO, GEO, AEO, and AI Search strategies in collaboration with Product Marketing, Brand, Content, Web, and Analytics teams.

The role focuses on increasing organic visibility, improving AI citations, strengthening topical authority, and supporting business growth in dynamic search ecosystems.

Qualifications

• Bachelor's degree or equivalent work experience in Marketing, Communications, Digital Marketing or related field.
• 3 to 5+ years of experience in SEO, digital marketing, or organic search strategy.
• Hands-on experience with GEO, AEO, or AI search optimization.
• Experience optimizing content for AI-generated search platforms and LLM-powered experiences.
• Strong understanding of on-page, technical SEO, keyword research, and content optimization.
• Experience using enterprise SEO platforms like BrightEdge, Conductor, SEMrush, Screaming Frog, Google Search Console, GA4.

Responsibilities

• Develop and execute SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) strategies across traditional and AI-powered platforms.
• Lead increased brand visibility, citations, and answer inclusion across AI experiences including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
• Identify high-value keyword and prompt opportunities based on customer search behavior and AI-generated trends.
• Develop content optimization roadmaps to improve topical authority and search performance.
• Collaborate with Product Marketing, Brand, Web, Content, and Analytics teams to optimize existing content and create new content aligned with SEO and AI best practices.
• Recommend improvements to content clarity, authority, citation potential, and answer relevance.

Skills

On-page SEO

Technical SEO

Keyword research

Content optimization

Search intent

Organic performance measurement

Education

Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business, or related field

Tools

BrightEdge

Conductor

SEMrush

Screaming Frog

Google Search Console

Google Analytics (GA4)

Job description

Keysight Technologies seeks an SEO & GEO Specialist to drive digital discoverability across traditional search engines and AI-powered search experiences. You will develop and execute SEO, GEO, AEO, and AI Search strategies in collaboration with Product Marketing, Brand, Content, Web, and Analytics teams.

The role focuses on increasing organic visibility, improving AI citations, strengthening topical authority, and supporting business growth in dynamic search ecosystems.