Freelance GEO/SEO Performance Lead

Publicis Groupe; Chicago (IL); On-site; USD 64,747 - 92,299; Full time

Benefits offered by this job

Paid Family Care

Adoption & Fertility Support

Pet adoption assistance

Employee Assistance Programs

Tuition Assistance

Flexible time off

Work Your World program

Diversity and inclusion groups

Job summary

Publicis Groupe is seeking a Lead GEO/SEO professional to accelerate discovery of brands, products, and locations across search engines, AI answers, and local platforms. You will translate GEO findings into actionable recommendations for content, technical SEO, structured data, and authority signals.

You will partner with cross‑functional teams to drive AEO/GEO activation, optimize Google Business Profiles, local landing pages, and directories, and close gaps in source credibility and local

Qualifications

• Strong SEO background with GEO/AEO experience and AI visibility

Responsibilities

• Assess AI and search visibility across priority brands, categories, products, services, and local markets.
• Translate GEO findings into practical SEO, content, technical, structured data, authority, entity, and local search recommendations.
• Support prompt and query strategy for local journeys including near me searches.
• Coordinate AEO/GEO activation with cross‑functional teams across search and discovery ecosystems.
• Identify content gaps, entity gaps, and local visibility gaps.
• Assess Google Business Profiles, maps visibility, local landing pages, directory presence, and local schema.
• Recommend improvements to owned content, location pages, structured data, and reviews.
• Develop test‑and‑learn plans linked to measurable visibility improvements.

Skills

GEO/SEO expertise

AI visibility

Local SEO

Entity optimization

Technical SEO

Tools

Semrush

Screaming Frog

GSC

GA4

BrightLocal

Yext

Moz Local

Job description

Publicis Groupe is seeking a Lead GEO/SEO professional to accelerate discovery of brands, products, and locations across search engines, AI answers, and local platforms. You will translate GEO findings into actionable recommendations for content, technical SEO, structured data, and authority signals.

You will partner with cross‑functional teams to drive AEO/GEO activation, optimize Google Business Profiles, local landing pages, and directories, and close gaps in source credibility and local