Franchise Market Strategy Lead

IHG Hotels

Georgia

Hybrid

USD 90,000 - 120,000

Full time

4 days ago

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Job summary

IHG Hotels is seeking a strategic market analyst to assess locations across the US, Canada, Caribbean, and Mexico for franchise hotels. You will support the Franchise Approval Committee and senior leadership with financial modeling, market insights, and strategic reports.

The role requires 3+ years in strategy/finance, strong Excel/BI skills, and a hybrid work setup with three days in the Atlanta office.

Qualifications

Bachelor's or Master's in Business, Strategy, Finance, Statistics or related field.
3+ years in strategy, consultancy or finance with complex issues.
Hotel industry/real estate development experience is desirable.
Strong financial modeling and data analysis skills.
Ability to analyze markets, forecasts and trends for decisions.
Excellent verbal and written communication for executives.

Responsibilities

Perform strategic analyses for Franchise Sales/Development and Americas Finance.
Identify target locations for mainstream, upscale or new brand hotels.
Develop reports and processes to track performance against targets.
Translate analysis into market insights for the field sales team.
Support COMPASS model developments and tool improvements.
Prepare strategic reports for CEO and regional operating committee.
Conduct market analyses for US, Canada, Caribbean, and Mexico.
Maintain data systems underpinning Market Strategy (e.g., Compass, Tableau, BO, Access).
Review hotel project locations and provide recommendations in internal reviews.