Franchise Growth Marketing Manager

Dine-Brands-Global; Pasadena (CA); Hybrid; USD 80,000 - 95,000; Full time

Job summary

Dine Brands Global is seeking an Associate Manager, Development Marketing in Pasadena with a track record in social/digital marketing, content management, and lead generation to support franchise development campaigns.

You will work across Franchise Development, Real Estate, Brand Marketing, and Field Marketing to optimize campaigns, websites, and collateral, while coordinating events and trade shows when needed.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 3–5+ years in marketing, digital or content marketing, multi‑unit growth.
• Experience supporting marketing programs tied to measurable growth and pipeline outcomes.
• Familiarity with CRM platforms such as Salesforce.

Responsibilities

• Social/Digital Campaign Support: help generate qualified franchise development leads across the portfolio.
• Content & Website Support: maintain franchise development sites, collateral, and SEO efforts.
• Social Media & LinkedIn Management: oversee LinkedIn and content opportunities with stakeholders.
• Cross-Functional Collaboration: align with Brand Marketing, Communications, Legal, and agencies.
• Coordinate with external vendors to ensure timely, high-quality deliverables.
• Support Field Marketing initiatives, grand openings, and local store marketing efforts.

Skills

Digital marketing

Content marketing

Multi-unit growth

Social media management

LinkedIn management

CRM platforms (Salesforce)

Campaign execution

Education

Bachelor’s degree in marketing, business, or related field

Tools

Salesforce

Job description

Dine Brands Global is seeking an Associate Manager, Development Marketing in Pasadena with a track record in social/digital marketing, content management, and lead generation to support franchise development campaigns.

You will work across Franchise Development, Real Estate, Brand Marketing, and Field Marketing to optimize campaigns, websites, and collateral, while coordinating events and trade shows when needed.