Growth Marketing Associate Manager Franchise Development

Dine Brands International; Pasadena (CA); Hybrid; USD 80,000 - 95,000; Full time

Job summary

Dine Brands Global, Inc. is seeking an Associate Manager, Development Marketing to drive franchise development leads and support local market initiatives across its Applebee’s, IHOP, and Fuzzy’s brands.

This hybrid role partners with Franchise Development, Real Estate, and Brand Marketing to execute campaigns and optimize content, SEO, and digital channels. The individual will manage social channels (LinkedIn focus), coordinate events, and ensure marketing materials align with brand standards

Qualifications

• Bachelor’s degree in marketing or related field required.
• 3-5+ years in marketing, digital or content marketing, multi-unit growth.
• Experience supporting programs tied to measurable growth and pipeline outcomes.
• Knowledge of digital channels including paid media, email marketing, SEO, social media, and website management.

Responsibilities

• Support development marketing campaigns that generate qualified franchise development leads across the portfolio.
• Coordinate campaign execution across digital, email, paid media, and lead nurturing channels.
• Support Field Marketing and local marketing initiatives through social media coordination, asset creation, and event support.
• Maintain and optimize franchise development websites, collateral, and email communications.

Skills

Marketing

Digital marketing

Content marketing

Lead generation

CRM (Salesforce)

Cross-functional collaboration

Project management

Education

Bachelor’s degree in marketing

Tools

Salesforce

MS Office

Job description

Dine Brands Global, Inc. is seeking an Associate Manager, Development Marketing to drive franchise development leads and support local market initiatives across its Applebee’s, IHOP, and Fuzzy’s brands.

This hybrid role partners with Franchise Development, Real Estate, and Brand Marketing to execute campaigns and optimize content, SEO, and digital channels. The individual will manage social channels (LinkedIn focus), coordinate events, and ensure marketing materials align with brand standards